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subject:"Konsumentenverhalten"
~person:"Musiol, Gerald"
~subject:"Direktmarketing"
~subject:"East Germany"
~subject:"Print advertising"
~type_genre:"Non-commercial literature"
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Konsumentenverhalten
Direktmarketing
East Germany
Print advertising
Advertising planning
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Direct marketing
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Promotional materials
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Theorie
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Theory
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Werbemittel
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Werbeplanung
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German
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Musiol, Gerald
Bauer, Hans H.
1
Breuer, Norbert
1
Fischer, Marc
1
Görtzen, Ulrike
1
Hansen, Flemming
1
Hauschke, Rebecca
1
Hunscher, Matthias
1
Hüntelmann, Maria
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Knegendorf, Petra
1
Konrad, Kai A.
1
Kraus, A.
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MacInturff, Yvonne
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Pongweni, Alec J.
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Stenvinkel Nilsson, Ole
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Beiträge des Instituts für Empirische Wirtschaftsforschung
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ECONIS (ZBW)
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Maximierung des Werbeerfolges durch Test-Mailings : die Bedeutung des Stichprobenumfangs
Musiol, Gerald
;
Hüntelmann, Maria
;
Hunscher, Matthias
-
1996
Persistent link: https://www.econbiz.de/10000622239
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2
Adressenselektion bei Mail-Order-Aktionen mittels kategorieller Regression : die Problematik der Modellauswahl
Musiol, Gerald
-
1996
Persistent link: https://www.econbiz.de/10000622378
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