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subject:"Konsumentenverhalten"
~person:"Palazon, Mariola"
~person:"Paracuellos, Jean-Charles"
~subject:"Marketing management"
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Marketing management
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Werbemittel
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Palazon, Mariola
Paracuellos, Jean-Charles
Pepels, Werner
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The role of product-premium fit in determining the effectiveness of hedonic and utilitarian premiums
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 985-995
Persistent link: https://www.econbiz.de/10010206833
Saved in:
2
La télévision : clefs d'une économie invisible
Paracuellos, Jean-Charles
-
1993
Persistent link: https://www.econbiz.de/10000868274
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