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subject:"Konsumgüterhandel"
~isPartOf:"Basler Schriften zum Marketing"
~isPartOf:"Schriften zu Distribution und Handel"
~type_genre:"Case study"
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Konsumgüterhandel
Betriebliches Informationssystem
1
Beziehungsmarketing
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Business intelligence system
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Business network
1
Consumer goods marketing
1
Deutschland
1
Electronic data interchange
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Elektronischer Datenaustausch
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Germany
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Konsumgütermarketing
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Lieferantenmanagement
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Netzwerk
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Procter & Gamble GmbH
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Relationship marketing
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Supplier relationship management
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Theorie
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Theory
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Transaction costs
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Transaktionskosten
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Unternehmensnetzwerk
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German
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Weber, Stephan Maria
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Weber, Stephan-Maria
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Basler Schriften zum Marketing
Schriften zu Distribution und Handel
DUV / Wirtschaftswissenschaft
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Edition Österreichisches Controller-Institut
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Gabler Edition Wissenschaft
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Internationalisierung von Vertrieb und Handel
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Logistik der Zukunft
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Reihe: Marketing, Handel und Management
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Revue française de gestion : hommes et techniques
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ECONIS (ZBW)
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Netzwerkartige Wertschöpfungssysteme : Informations- und Kommunikationssysteme im Beziehungsgeflecht Hersteller-Handel-Serviceanbieter ; mit Fallbeispielen
Weber, Stephan-Maria
-
1999
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