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subject:"Kundenbindung"
~isPartOf:"From Little's law to marketing science : essays in honor of John D.C. Little"
~language:"eng"
~subject:"Beziehungsmarketing"
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Kundenbindung
Beziehungsmarketing
Computer-assisted marketing
1
Customer acquisition
1
Customer value
1
Direct marketing
1
Direktmarketing
1
IT-gestütztes Marketing
1
Kundengewinnung
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Kundenwert
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Relationship marketing
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English
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Bonfrer, Andre
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Drèze, Xavier
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From Little's law to marketing science : essays in honor of John D.C. Little
Journal of retailing and consumer services
4
Journal of marketing
3
Journal of marketing research : JMR
2
Journal of retailing
2
Kellogg on marketing : the marketing faculty of the kellog school of management
2
Profit maximization through customer relationship marketing : measurement, prediction and implementation
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Advances in mergers and acquisitions
1
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
Edward Elgar E-Book Archive
1
Elgar original reference
1
Employer branding for competitive advantage : models and implementation strategies
1
Faculty & research / Insead : working paper series
1
Frontiers of business research in China : selected publications from Chinese universities
1
Handbook of research on customer equity in marketing
1
Innovation, technology, and market ecosystems : managing industrial growth in emerging markets
1
International journal of automotive technology and management : IJATM
1
International journal of business and emerging markets : IJBEM
1
International journal of electronic customer relationship management : IJECRM
1
International journal of hospitality management
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business finance & accounting : JBFA
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of management information systems : JMIS
1
Journal of marketing theory and practice : JMTP
1
Journal of personal selling & sales management
1
Journal of service management
1
Journal of the Academy of Marketing Science
1
Konstanzer Managementschriften
1
MSI reports : working paper series
1
Management for Professionals
1
Management for professionals
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
NBER working paper series
1
Operational research : an international journal
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ECONIS (ZBW)
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Moving from customer lifetime value to customer equity
Drèze, Xavier
;
Bonfrer, Andre
- In:
From Little's law to marketing science : essays in …
,
(pp. 85-125)
.
2016
Persistent link: https://www.econbiz.de/10011436073
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