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subject:"Kundenbindung"
~person:"Coelho, Pedro Simões"
~subject:"Vertrauen"
~subject:"brand loyalty"
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Kundenbindung
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brand loyalty
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Coelho, Pedro Simões
Sohail, M. Sadiq
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
2
On the relationship between consumer-brand identification, brand community, and brand loyalty
Coelho, Pedro Simões
;
Rita, Paulo
;
Santos, Zélia Raposo
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 101-110
Persistent link: https://www.econbiz.de/10011883168
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