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subject:"Kundenzufriedenheit"
~accessRights:"restricted"
~isPartOf:"Country of origin effect : looking back and moving forward"
~isPartOf:"Journal of business research : JBR"
~person:"Perry, Patsy"
~subject:"Einzelhandel"
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Kundenzufriedenheit
Einzelhandel
Brand management
1
China
1
Communication
1
Fashion
1
Globalisierung
1
Globalization
1
International market entry
1
International marketing
1
International retailing
1
International standardization
1
Internationaler Markteintritt
1
Internationales Marketing
1
Kommunikation
1
Localization
1
Luxury communication
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Marketing management
1
Marketingmanagement
1
Mode
1
Multinationales Unternehmen
1
Regional differences
1
Retail trade
1
Räumliche Verteilung
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Spatial distribution
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Textile distribution
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Textilhandel
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Transnational corporation
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Perry, Patsy
Balabanis, George
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Belhadi, Amine
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Larsen, Nils Magne
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Liu, Honglei
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Valdimar Sigurdsson
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Vishnu Menon, R. G.
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Country of origin effect : looking back and moving forward
Journal of business research : JBR
Exploring omnichannel retailing : common expectations and diverse realities
1
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ECONIS (ZBW)
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The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
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