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subject:"Ländliche Entwicklung"
subject:"Poverty reduction"
~person:"Jain, Varsha"
~person:"Mishra, Sita"
~person:"Sondhi, Neena"
~subject:"Consumer behaviour"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"India"
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Ländliche Entwicklung
Poverty reduction
Consumer behaviour
Konsumentenverhalten
India
59
Indien
57
Luxury goods
9
Luxusgüter
9
Advertising effects
8
Brand management
8
Indian consumers
8
Markenführung
8
Werbewirkung
8
Beziehungsmarketing
7
Brand image
7
Markenimage
7
Relationship marketing
7
Celebrity endorsement
4
Celebrity-Werbung
4
Digital platform
4
Digitale Plattform
4
Emerging economies
4
Jugendliche
4
Online retailing
4
Online-Handel
4
Schwellenländer
4
Youth
4
Advertising
3
Cluster analysis
3
Clusteranalyse
3
Conceptual model
3
E-commerce
3
Electronic Commerce
3
Emotion
3
Werbung
3
cluster analysis
3
emerging markets
3
purchase intention
3
Aggregation
2
Business model
2
Celebrity endorsements
2
Customer satisfaction
2
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Undetermined
14
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Article
33
Type of publication (narrower categories)
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Article in journal
33
Aufsatz in Zeitschrift
33
Language
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English
33
Author
All
Jain, Varsha
Mishra, Sita
Sondhi, Neena
Khare, Arpita
58
Ravallion, Martin
45
Datt, Gaurav
30
Gaiha, Raghav
29
Chawla, Deepak
21
Mahendra Dev, S.
19
Murgai, Rinku
19
Rao, Vijayendra
19
Imai, Katsushi S.
17
Jha, Raghbendra
13
Singh, Ramendra
13
Duflo, Esther
12
Parayitam, Satyanarayana
12
Roy, Subhadip
12
Shah, Amita
12
Banerjee, Abhijit V.
11
Joshi, Shareen
11
Verma, Sawalia Bihari
11
Liu, Yanyan
10
Singh, Nirvikar
10
Aithal, P. S.
9
Kulkarni, Vani S.
9
Pande, Rohini
9
Prashar, Sanjeev
9
Rao, Vidyananda Mohan
9
Chatterjee, Shankar
8
Das, Gopal
8
Das, Manish
8
Fan, Shenggen
8
Gaur, Keshav Dev
8
Gulati, Ashok
8
Jain, Amit
8
Nagarajan, Hari K.
8
Prakash, Nishith
8
Sen, Kunal
8
Sequeira, A. H.
8
Singh, Devinder Pal
8
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Published in...
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International journal of Indian culture and business management
5
International journal of business innovation and research
4
Asia-Pacific journal of business administration
2
Global business review
2
International journal of Indian culture and business management : IJICBM
2
Journal of marketing communications
2
Middle East journal of management : MEJM
2
International journal of electronic finance : IJEF
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of emerging markets
1
International journal of logistics economics and globalisation
1
International journal of management concepts and philosophy : IJMCP
1
International journal of retail and distribution management
1
Journal of Indian business research
1
Journal of global fashion marketing : JGfM
1
Metamorphosis : a journal of management research
1
South Asian journal of management : SAJM
1
The international review of retail, distribution and consumer research
1
The journal of product & brand management
1
Theoretical economics letters
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
33
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1
Conspicuous value and luxury purchase intention in sharing economy in emerging markets : the moderating role of past sustainable behavior
Mishra, Sita
;
Jain, Sheetal
;
Pandey, Ritesh
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
1
,
pp. 93-107
Persistent link: https://www.econbiz.de/10013555423
Saved in:
2
Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna
;
Sondhi, Neena
- In:
International journal of Indian culture and business …
27
(
2022
)
2
,
pp. 139-171
Persistent link: https://www.econbiz.de/10014315077
Saved in:
3
Omnichannel retailing : does it empower consumers and influence patronage?
Mishra, Sita
;
Malhotra, Gunjan
;
Arora, Vibha
; …
- In:
International journal of retail and distribution management
50
(
2022
)
2
,
pp. 229-250
Persistent link: https://www.econbiz.de/10013397937
Saved in:
4
Positioning implications for chocolate brands : an attribute-based approach
Sondhi, Neena
;
Chawla, Deepak
- In:
Global business review
22
(
2021
)
1
,
pp. 184-196
Persistent link: https://www.econbiz.de/10012483251
Saved in:
5
Materialistic consumption amongst young Indians : an ethnographic approach
Sondhi, Neena
;
Chawla, Deepak
- In:
International journal of Indian culture and business …
21
(
2020
)
4
,
pp. 507-532
Persistent link: https://www.econbiz.de/10012511040
Saved in:
6
Discovering surrogate branding via online image development : a case from India
Jain, Varsha
;
Kitchen, Philip J.
;
Ganesh B. E.
;
Garg, …
- In:
International journal of management concepts and …
12
(
2019
)
3
,
pp. 342-359
Persistent link: https://www.econbiz.de/10012105416
Saved in:
7
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha
;
Schultz, Don E.
- In:
Journal of marketing communications
25
(
2019
)
1
,
pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Saved in:
8
Is India ready for e-mobility? : an exploratory study to understand e-vehicles purchase intention
Mishra, Sita
;
Malhotra, Gunjan
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 376-391
Persistent link: https://www.econbiz.de/10012005459
Saved in:
9
Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Jain, Varsha
;
Naik, Aastha
;
Ganesh B. E.
- In:
International journal of Indian culture and business …
19
(
2019
)
4
,
pp. 509-528
Persistent link: https://www.econbiz.de/10012209430
Saved in:
10
Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Jain, Varsha
;
Shah, Hardeek S.
;
Ganesh B. E.
- In:
South Asian journal of management : SAJM
25
(
2018
)
4
,
pp. 150-172
Persistent link: https://www.econbiz.de/10012011638
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