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subject:"Lieferantenmanagement"
~isPartOf:"Journal of marketing management : JMM ; journal of the Academy of Marketing"
~subject:"Brand image"
~subject:"Marktforschung"
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Lieferantenmanagement
Brand image
Marktforschung
Marketing management
29
Marketingmanagement
29
Brand management
10
Markenführung
10
Marketing
10
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
Relationship marketing
7
Gender
4
Geschlecht
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Markenimage
4
marketing management
4
Advertising
3
Brand
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Firm performance
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Frauen
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Influencer marketing
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Markenartikel
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Social Web
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Social web
3
Unternehmenserfolg
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Werbung
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brand equity
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marketing strategy
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Brand architecture
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Business start-up
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Crisis management
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Customer integration
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Anh Dung Vu
1
Barnier, Virginie de
1
Calantone, Roger J.
1
Carrillat, François A.
1
Clark, Moira
1
Leoni, Luna
1
Mingione, Michela
1
Mitchell, Sarah-Louise
1
O'Rourke, Anne-Maree
1
Pecot, Fabien
1
Sardashti, Hanieh
1
Thi Bich Hanh Tran
1
Valette-Florence, Pierre
1
Wang, Paul
1
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Journal of marketing management : JMM ; journal of the Academy of Marketing
Industrial marketing management : the international journal for industrial and high-tech firms
74
Journal of business research : JBR
51
The journal of business & industrial marketing
41
The journal of product & brand management
23
Journal of the Academy of Marketing Science
22
Journal of strategic marketing
20
European journal of marketing : EJM
19
Europäische Hochschulschriften / 5
17
Journal of business-to-business marketing
17
Journal of marketing management : MM
17
The journal of brand management : an international journal
17
Journal of marketing communications
15
Journal of marketing
14
Marketing intelligence & planning
14
Journal of retailing and consumer services
13
Gabler Edition Wissenschaft
11
SpringerLink / Bücher
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Journal of marketing research : JMR
10
Cogent business & management
9
The marketing review
9
Journal of business economics : JBE
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business horizons
6
International marketing review
6
Management research review
6
Marketing letters : a journal of research in marketing
6
AMS review : official publication of the Academy of Marketing Science
5
Berichte aus der Betriebswirtschaft
5
European research studies
5
International journal of internet marketing and advertising : IJIMA
5
International journal of production economics
5
International review on public and non-profit marketing
5
Journal of global marketing
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
Journal of promotion management : innovations in planning and applied research
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
6
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1
Rethinking non-profit brands through a volunteer lens : time for B2V
Mitchell, Sarah-Louise
;
Clark, Moira
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
5/6
,
pp. 464-487
Persistent link: https://www.econbiz.de/10012515280
Saved in:
2
Does equity-based compensation motivate executives to build strong brands?
Sardashti, Hanieh
;
Calantone, Roger J.
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1433-1460
Persistent link: https://www.econbiz.de/10013466536
Saved in:
3
Is brand differentiation necessary for success? : the role of purchase goal and confidence in the brand's position
O'Rourke, Anne-Maree
;
Carrillat, François A.
;
Wang, Paul
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 369-397
Persistent link: https://www.econbiz.de/10013206560
Saved in:
4
Blurring B2C and B2B boundaries : corporate brand value co-creation in B2B2C markets
Mingione, Michela
;
Leoni, Luna
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
1/2
,
pp. 72-99
Persistent link: https://www.econbiz.de/10012178686
Saved in:
5
From customer value co-creation behaviour to customer perceived value
Thi Bich Hanh Tran
;
Anh Dung Vu
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
9/10
,
pp. 993-1026
Persistent link: https://www.econbiz.de/10012607867
Saved in:
6
Brand heritage as a temporal perception : conceptualisation, measure and consequences
Pecot, Fabien
;
Valette-Florence, Pierre
;
Barnier, …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
17/18
,
pp. 1624-1643
Persistent link: https://www.econbiz.de/10012178654
Saved in:
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