//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Lieferantenmanagement"
~subject:"Brand management"
~subject:"Estimation"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer packaged goods"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Brand management
Estimation
Fast moving consumer goods
4
Schnelldrehende Konsumgüter
4
Consumer goods industry
3
Konsumgüterindustrie
3
Packaging
2
Verpackung
2
Advertising effects
1
Akzeptanz
1
Anwendung
1
Category Management
1
Category management
1
Consumer behaviour
1
Consumer goods marketing
1
Deutschland
1
Deutschland <Östliche Länder>
1
East Germany
1
Experiment
1
Fertigungsprogramm
1
Germany
1
Gestaltung
1
Informationsgehalt
1
Internet
1
Internet marketing
1
Kommunikation
1
Konsumentenverhalten
1
Konsumgut
1
Konsumgütermarketing
1
Konsumgüterwirtschaft
1
Markenführung
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Master production schedule
1
Online-Marketing
1
Ostdeutschland
1
Product design
1
Product information
1
more ...
less ...
Online availability
All
Free
1
Type of publication
All
Book / Working Paper
2
Type of publication (narrower categories)
All
Thesis
Article in journal
5
Aufsatz in Zeitschrift
5
Hochschulschrift
2
Arbeitspapier
1
Graue Literatur
1
Non-commercial literature
1
Working Paper
1
more ...
less ...
Language
All
German
1
English
1
Author
All
Faßnacht, Martin
1
Fuchs, Marcus
1
Jensen, Ove
1
Schmutzler, Alexander René
1
Published in...
All
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
Saved in:
2
Verpackungsgestaltung bei Markenerweiterungen : der Einfluss auf die Akzeptanz der Konsumenten
Fuchs, Marcus
-
2004
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002341921
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->