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subject:"Lieferantenmanagement"
~subject:"Brand management"
~subject:"Lagermanagement"
~subject:"Preismanagement"
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Search: subject_exact:"Consumer packaged goods"
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Lieferantenmanagement
Brand management
Lagermanagement
Preismanagement
Consumer behaviour
25
Konsumentenverhalten
25
Fast moving consumer goods
23
Schnelldrehende Konsumgüter
23
consumer packaged goods
13
Consumer packaged goods
12
Consumer goods industry
6
Food retailing
6
Konsumgüterindustrie
6
Lebensmitteleinzelhandel
6
Marketing
5
Einzelhandel
4
Markenführung
4
Nachhaltigkeit
4
Packaging
4
Pricing strategy
4
Retail trade
4
Supplier relationship management
4
Verpackung
4
supermarket
4
Brand
3
Consumer Packaged Goods
3
Distribution channel
3
Food
3
Food trade
3
Lebensmittel
3
Lebensmittelhandel
3
Lieferkette
3
Markenartikel
3
Marketing management
3
Marketingmanagement
3
Private consumption
3
Privater Konsum
3
Supply chain
3
Verbraucherverhalten
3
Vertriebsweg
3
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Akkas, Arzum
2
Honhon, Dorothee
2
Akkaş, Arzum
1
Bilińska-Reformat, Katarzyna
1
Eisenbeiß, Maik
1
Faßnacht, Martin
1
Fuchs, Marcus
1
Gaur, Vishal
1
Ghosh, Amit K.
1
Gielens, Katrijn
1
Greene, Mallik
1
Hwang, Minha
1
Jensen, Ove
1
Kumar, V.
1
Leibinger, Tina
1
Paulich, Brianna JeeWon
1
Reinartz, Werner J.
1
Sander, Matthias
1
Schmutzler, Alexander René
1
Simchi-Levi, David
1
Sinitsyn, Maxim
1
Sotgiu, Francesca
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
American journal of business : applying research to practice ; AJB
1
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Manufacturing & service operations management : M & SOM
1
Marketing working papers
1
Prace naukowe / Uniwersytet Ekonomiczny w Katowicach
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
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ECONIS (ZBW)
13
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1
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
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2
Determining maximum shipping age requirements for shelf life and food waste management
Akkas, Arzum
;
Honhon, Dorothee
- In:
Production and operations management : the flagship …
32
(
2023
)
7
,
pp. 2173-2188
Persistent link: https://www.econbiz.de/10014328598
Saved in:
3
Shipment policies for products with fixed shelf lives : impact on profits and waste
Akkaş, Arzum
;
Honhon, Dorothee
- In:
Manufacturing & service operations management : M & SOM
24
(
2022
)
3
,
pp. 1611-1629
Persistent link: https://www.econbiz.de/10013271031
Saved in:
4
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Eisenbeiß, Maik
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
5
Downsizing of fast moving consumer goods : perception & reaction of consumers
Sander, Matthias
;
Leibinger, Tina
-
2020
Persistent link: https://www.econbiz.de/10012292617
Saved in:
6
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
Saved in:
7
Drivers of product expiration in consumer packaged goods retailing
Akkas, Arzum
;
Gaur, Vishal
;
Simchi-Levi, David
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2179-2195
Persistent link: https://www.econbiz.de/10012039746
Saved in:
8
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
9
The influence of price and promotion on package size propensity
Ghosh, Amit K.
- In:
American journal of business : applying research to …
32
(
2017
)
2
,
pp. 93-103
Persistent link: https://www.econbiz.de/10011799639
Saved in:
10
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
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