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subject:"Lieferantenmanagement"
~subject:"Einzelhandel"
~subject:"Konsumgüterindustrie"
~subject:"Marketing management"
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Search: subject_exact:"Consumer packaged goods"
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Lieferantenmanagement
Einzelhandel
Konsumgüterindustrie
Marketing management
Consumer behaviour
25
Konsumentenverhalten
25
Fast moving consumer goods
23
Schnelldrehende Konsumgüter
23
Consumer packaged goods
14
consumer packaged goods
13
Consumer goods industry
6
Food retailing
6
Lebensmitteleinzelhandel
6
Marketing
5
Brand management
4
Markenführung
4
Nachhaltigkeit
4
Packaging
4
Preismanagement
4
Pricing strategy
4
Retail trade
4
Supplier relationship management
4
Verpackung
4
supermarket
4
Brand
3
Consumer Packaged Goods
3
Distribution channel
3
Food
3
Food trade
3
Lagermanagement
3
Lebensmittel
3
Lebensmittelhandel
3
Lieferkette
3
Markenartikel
3
Marketingmanagement
3
Price
3
Private consumption
3
Privater Konsum
3
Supply chain
3
Verbraucherverhalten
3
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7
Free
2
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Article
8
Book / Working Paper
6
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8
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8
Hochschulschrift
3
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3
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English
10
German
3
Polish
1
Author
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Gielens, Katrijn
2
Spomer, Olga
2
Akkas, Arzum
1
Bhattacharjee, Abhigyan
1
Bilińska-Reformat, Katarzyna
1
Bonfrer, Andre
1
Chintagunta, Pradeep K.
1
Dekimpe, Marnik G.
1
Dhar, Sanjay
1
Dunn, Steven
1
Faßnacht, Martin
1
Gaur, Vishal
1
Gijsbrechts, Els
1
Greene, Mallik
1
Hwang, Minha
1
Jensen, Ove
1
Kumar, V.
1
Miari, Christopher
1
Paulich, Brianna JeeWon
1
Schmutzler, Alexander René
1
Simchi-Levi, David
1
Sinitsyn, Maxim
1
Sommer, Stefan
1
Sotgiu, Francesca
1
Tanusondjaja, Arry
1
Thomadsen, Raphael
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marken- und Produktmanagement
2
International journal of market research
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of economics & management strategy : JEMS
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
1
Prace naukowe / Uniwersytet Ekonomiczny w Katowicach
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
14
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1
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
Saved in:
2
Retail store formats, competition and shopper behavior : a systematic review
Bonfrer, Andre
;
Chintagunta, Pradeep K.
;
Dhar, Sanjay
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10013207542
Saved in:
3
Examining manufacturer concentration metrics in consumer packaged goods
Tanusondjaja, Arry
;
Dunn, Steven
;
Miari, Christopher
- In:
International journal of market research
63
(
2021
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10012593925
Saved in:
4
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
Saved in:
5
Drivers of product expiration in consumer packaged goods retailing
Akkas, Arzum
;
Gaur, Vishal
;
Simchi-Levi, David
- In:
Management science : journal of the Institute for …
65
(
2019
)
5
,
pp. 2179-2195
Persistent link: https://www.econbiz.de/10012039746
Saved in:
6
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
7
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
8
Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca
;
Gielens, Katrijn
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
Saved in:
9
Relacje sieci handlu detalicznego z klientami i dostawcami na tle uwarunkowań globalnych i lokalnych
Bilińska-Reformat, Katarzyna
-
2015
Persistent link: https://www.econbiz.de/10011280121
Saved in:
10
Mental Convenience bei Produktlinien : kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga
-
2014
Persistent link: https://www.econbiz.de/10010237820
Saved in:
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