//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Lieferantenmanagement"
~subject:"Konsumgüterindustrie"
~subject:"Markenführung"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer packaged goods"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Lieferantenmanagement
Konsumgüterindustrie
Markenführung
Marketing management
Consumer behaviour
25
Konsumentenverhalten
25
Fast moving consumer goods
23
Schnelldrehende Konsumgüter
23
consumer packaged goods
13
Consumer packaged goods
12
Consumer goods industry
6
Food retailing
6
Lebensmitteleinzelhandel
6
Marketing
5
Brand management
4
Einzelhandel
4
Nachhaltigkeit
4
Packaging
4
Preismanagement
4
Pricing strategy
4
Retail trade
4
Supplier relationship management
4
Verpackung
4
supermarket
4
Brand
3
Consumer Packaged Goods
3
Distribution channel
3
Food
3
Food trade
3
Lagermanagement
3
Lebensmittel
3
Lebensmittelhandel
3
Lieferkette
3
Markenartikel
3
Marketingmanagement
3
Private consumption
3
Privater Konsum
3
Supply chain
3
Verbraucherverhalten
3
Vertriebsweg
3
more ...
less ...
Online availability
All
Undetermined
6
Free
2
Type of publication
All
Book / Working Paper
7
Article
6
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Hochschulschrift
4
Thesis
4
Language
All
English
8
German
4
Polish
1
Author
All
Spomer, Olga
2
Bhattacharjee, Abhigyan
1
Bilińska-Reformat, Katarzyna
1
Dunn, Steven
1
Eisenbeiß, Maik
1
Faßnacht, Martin
1
Fuchs, Marcus
1
Gielens, Katrijn
1
Greene, Mallik
1
Hwang, Minha
1
Jensen, Ove
1
Kumar, V.
1
Miari, Christopher
1
Paulich, Brianna JeeWon
1
Reinartz, Werner J.
1
Schmutzler, Alexander René
1
Sinitsyn, Maxim
1
Sommer, Stefan
1
Sotgiu, Francesca
1
Tanusondjaja, Arry
1
Thomadsen, Raphael
1
more ...
less ...
Published in...
All
Marken- und Produktmanagement
2
Gabler Edition Wissenschaft / Marken- und Produktmanagement
1
International journal of market research
1
Journal of economics & management strategy : JEMS
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Prace naukowe / Uniwersytet Ekonomiczny w Katowicach
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Trade spends and profitability of promotions
Sinitsyn, Maxim
- In:
Journal of economics & management strategy : JEMS
32
(
2023
)
4
,
pp. 811-826
Persistent link: https://www.econbiz.de/10014430979
Saved in:
2
Households under economic change : how micro- and macroeconomic conditions shape grocery shopping behavior
Eisenbeiß, Maik
;
Reinartz, Werner J.
- In:
Journal of marketing
86
(
2022
)
4
,
pp. 95-117
Persistent link: https://www.econbiz.de/10013258879
Saved in:
3
Examining manufacturer concentration metrics in consumer packaged goods
Tanusondjaja, Arry
;
Dunn, Steven
;
Miari, Christopher
- In:
International journal of market research
63
(
2021
)
4
,
pp. 471-493
Persistent link: https://www.econbiz.de/10012593925
Saved in:
4
FMCG marketing and sales : organizing trade marketing, category management, and shopper marketing
Schmutzler, Alexander René
-
2015
Persistent link: https://www.econbiz.de/10011576864
Saved in:
5
Synergistic effects of social media and traditional marketing on brand sales : capturing the time-varying effects
Kumar, V.
;
Paulich, Brianna JeeWon
;
Greene, Mallik
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
2
,
pp. 268-288
Persistent link: https://www.econbiz.de/10011658080
Saved in:
6
How point-of-sale marketing mix impacts national-brand purchase shares
Hwang, Minha
;
Thomadsen, Raphael
- In:
Management science : journal of the Institute for …
62
(
2016
)
2
,
pp. 571-590
Persistent link: https://www.econbiz.de/10011446258
Saved in:
7
Suppliers caught in supermarket price wars : victims or victors? : insights from a Dutch price war
Sotgiu, Francesca
;
Gielens, Katrijn
- In:
Journal of marketing research : JMR
52
(
2015
)
6
,
pp. 784-800
Persistent link: https://www.econbiz.de/10011421698
Saved in:
8
Relacje sieci handlu detalicznego z klientami i dostawcami na tle uwarunkowań globalnych i lokalnych
Bilińska-Reformat, Katarzyna
-
2015
Persistent link: https://www.econbiz.de/10011280121
Saved in:
9
Mental Convenience bei Produktlinien : kognitiv entlastende Gestaltung der Informationsdarbietung auf Produktverpackungen von FMCGs
Spomer, Olga
-
2014
Persistent link: https://www.econbiz.de/10010237820
Saved in:
10
Der Einsatz von Internetanwendungen im Rahmen der externen Unternehmenskommunikation durch Unternehmen der ostdeutschen Konsumgüterwirtschaft
Sommer, Stefan
-
2014
-
1. Aufl.
Persistent link: https://www.econbiz.de/10010378951
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->