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subject:"Magazine"
~subject:"Theory"
~subject:"Wahlverhalten"
~type_genre:"Bibliografie enthalten"
~type_genre:"Graue Literatur"
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Magazine
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Print advertising
102
Printwerbung
102
Deutschland
42
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41
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34
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25
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25
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19
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19
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18
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18
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17
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17
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15
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15
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11
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10
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Kaiser, Ulrich
6
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4
Kind, Hans Jarle
4
Laussel, Didier
4
Schjelderup, Guttorm
4
Dewenter, Ralf
3
Kaplan, Ethan
3
Stähler, Frank
3
Della Vigna, Stefano
2
Gentzkow, Matthew Aaron
2
Petek, Nathan
2
Shapiro, Jesse M.
2
Sinkinson, Michael
2
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2
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1
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1
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1
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1
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1
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1
Petrova, Maria
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1
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Working paper / National Bureau of Economic Research, Inc.
4
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3
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2
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1
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1
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
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Seminar paper / Institute for International Economic Studies, Stockholm University
1
Thünen-series of applied economic theory : working paper
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ECONIS (ZBW)
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31
Network effects in the press and advertising industries
Gabszewicz, Jean Jaskold
;
Laussel, Didier
;
Sonnac, Nathalie
-
2002
Persistent link: https://www.econbiz.de/10001771883
Saved in:
32
Readers' attitudes toward press advertising : are they ad-lovers or ad-averse?
Sonnac, Nathalie
-
2000
Persistent link: https://www.econbiz.de/10001525368
Saved in:
33
Bundling information goods : theory and evidence
Riveros, Juan Fernando
-
2000
Persistent link: https://www.econbiz.de/10001564372
Saved in:
34
Finding the best model for estimating exposure frequencies in printed and electronic media
Mortensen, Peter S.
-
1998
Persistent link: https://www.econbiz.de/10009759030
Saved in:
35
Scale economics, market power, and pricing behavior : evidence from German newspaper and magazine publishing
Weigand, Jürgen
;
Lehmann, Erik
-
1998
Persistent link: https://www.econbiz.de/10013453236
Saved in:
36
Werbung - wenn Worte wirken : ein Konzept der Perlokution, entwickelt an Werbeanzeigen
Sauer, Nicole
-
1998
Persistent link: https://www.econbiz.de/10000983920
Saved in:
37
Erlebniswelten und Stimmungen in der Anzeigenwerbung : Analyse emotionaler Werbebotschaften
Woll, Erika
-
1997
Persistent link: https://www.econbiz.de/10000972016
Saved in:
38
Ökonomie des Presseverlages
Stahmer, Frank
-
1995
Persistent link: https://www.econbiz.de/10008730080
Saved in:
39
Understanding the matching function : the role of newspapers and job agencies
Coles, Melvyn Glyn
-
1994
Persistent link: https://www.econbiz.de/10000885856
Saved in:
40
Die ökonomische Theorie der Werbung : Gestaltung und Wirkung der Werbung aus informationsökonomischer Sicht
Müller, Claudia
-
1994
Persistent link: https://www.econbiz.de/10000928153
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