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subject:"Management"
~person:"Galli, Maria"
~person:"Liu, Liu"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Visual listening in : extracting brand image portrayed on social media
Liu, Liu
;
Dzyabura, Daria
;
Mizik, Natalie
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 669-686
Persistent link: https://www.econbiz.de/10012294596
Saved in:
2
Does your company have the right logo? : how and why circular- and angular-logo shapes influence brand attribute judgments
Jiang, Yuwei
;
Gorn, Gerald J.
;
Galli, Maria
; …
- In:
Journal of consumer research : JCR ; an …
42
(
2015/2016
)
5
,
pp. 709-726
Persistent link: https://www.econbiz.de/10011435747
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