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subject:"Markenartikel"
~isPartOf:"Journal of advertising research"
~subject:"Brand management"
~subject:"Luxusgüter"
~subject:"Theory"
~subject:"Wissensmanagement"
~subject:"semiotics"
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Journal of advertising research
International journal of market research
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Marketing theory
3
Project management and risk management in complex projects : studies in organizational semiotics ; [8th session of the Annual Organizational Semiotics Workshop held in June 2005 in Toulouse]
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The journal of brand management : an international journal
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Working paper series / Frankfurt School of Finance & Management
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Management information systems : mis quarterly
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Research in consumer behavior
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Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
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Asia Pacific journal of marketing and logistics
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Beiträge zur Medien- und Kommunikationsgesellschaft
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Cases on branding strategies and product development : successes and pitfalls
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Dienstleistungsmarken : Forum Dienstleistungsmanagement
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Dynamics and change in organizations : studies in organizational semiotics
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European journal of cross-cultural competence and management
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Europäische Hochschulschriften / 40
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Global journal of business research : GJBR
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Handbook of qualitative research methods in marketing
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Homo oeconomicus
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Information and organization design series
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Information resources management ; Vol. 1
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Information systems in the changing era : theory and practice ; proceedings of the 11th International Conference on Informatics and Semiotics in Organisations, 11-12 april 2009
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Intelligent, adaptive and reasoning technologies : new developments and applications
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of economic issues : jei
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of macromarketing
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Journal of retailing and consumer services
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Knowledge management : nurturing culture, innovation and technology ; proceedings of the 2005 International Conference on Knowledge Management, [Charlotte], North Carolina, USA, 27 - 28 Oct. 2005
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LISS 2012 ; Vol. 1
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An investigation into slogan design on creating slogan-brand alignment : message clarity and creativity enhance while jingles and rhymes weaken alignment
Dass, Mayukh
;
Kohli, Chiranjeev
;
Acharya, Manaswini
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 43-60
Persistent link: https://www.econbiz.de/10014283815
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