//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~isPartOf:"Marketing letters : a journal of research in marketing"
~language:"eng"
~person:"Hoekstra, Janita Cornelia"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Internet marketing
Advertising effects
1
Beziehungsmarketing
1
Consumer behaviour
1
Customization
1
Intrusiveness
1
Konsumentenverhalten
1
Online advertising
1
Online-Marketing
1
Personalization
1
Relationship marketing
1
Target group
1
Targeting
1
Werbewirkung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
Author
All
Hoekstra, Janita Cornelia
Aurier, Philippe
1
Basuroy, Suman
1
Baxter, Stacey M.
1
Boeuf, Benjamin
1
Broz-Giroux, Anne
1
Chen, Jialie
1
Cohen, Justin
1
Darley, William K.
1
Dens, Nathalie
1
Doorn, Jenny van
1
Faulkner, Margaret
1
Gretz, Richard T.
1
Ilicic, Jasmina
1
Ivaldi, Marc
1
Johnen, Marius
1
Klink, Richard R.
1
Kulczynski, Alicia
1
Lambert-Pandraud, Raphaƫlle
1
Laurent, Gilles
1
Lim, Jeen-su
1
Lowrey, Tina M.
1
Mayer, James Mark
1
McNaught, Angela
1
Muller-Vibes, Catherine
1
Mullet, Etienne
1
Nguyen, Cathy
1
Paas, Leonard J.
1
Peev, Plamen
1
Pelsmacker, Patrick de
1
Rao, Vithala R.
1
Ravid, S. Abraham Avri
1
Romaniuk, Jenni
1
Ruggs, Enrica N.
1
Schnittka, Oliver
1
Stuart, Jennifer Ames
1
Tipgomut, Pornchanoke
1
Verhellen, Yann
1
Wu, Lan
1
Yang, Linyun W.
1
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Customization of online advertising : the role of intrusiveness
Doorn, Jenny van
;
Hoekstra, Janita Cornelia
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010207199
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->