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subject:"Markenartikel"
~person:"Anido Freire, N."
~person:"Lencastre, Paulo de"
~person:"Schütz, Petra"
~source:"econis"
~subject:"Luxury goods"
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Markenartikel
Luxury goods
Brand management
3
Markenführung
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Semiotik
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Brand
2
Consumer behaviour
2
Konsumentenverhalten
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Semiotics
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Marke
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Anido Freire, N.
Lencastre, Paulo de
Schütz, Petra
Veg-Sala, Nathalie
4
Rossolatos, George
3
Roux, Elyette
2
Acharya, Manaswini
1
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Journal of retailing and consumer services
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
2
One, two, three : a practical brand anatomy
Lencastre, Paulo de
;
Côrte-Real, Ana
- In:
The journal of brand management : an international journal
17
(
2009/10
)
6
,
pp. 399-412
Persistent link: https://www.econbiz.de/10003980552
Saved in:
3
Die Macht der Marken : Geschichte und Gegenwart
Schütz, Petra
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001706434
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