//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenartikel"
~person:"Dens, Nathalie"
~person:"Sreejesh, S."
~subject:"Brand placement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbeeffizienz"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenartikel
Brand placement
Advertising effects
40
Werbewirkung
40
Consumer behaviour
26
Konsumentenverhalten
26
Brand management
19
Markenführung
19
Brand image
15
Markenimage
15
Advertising
14
Product Placement
14
Product placement
14
Werbung
14
Computerspiel
11
Internet marketing
11
Online-Marketing
11
Video game
11
Belgien
8
Belgium
8
Brand
8
Fernsehwerbung
6
Television advertising
6
Persuasion knowledge
5
Cognition
4
Experiment
4
Game theory
4
Kognition
4
Spieltheorie
4
Target group
4
Zielgruppe
4
Advergames
3
Brand attitude
3
Brand extension
3
Children
3
Gender
3
Geschlecht
3
In-game advertising
3
Kinder
3
Markentransfer
3
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Article in journal
10
Aufsatz in Zeitschrift
10
Conference paper
2
Konferenzbeitrag
2
Language
All
English
10
Author
All
Dens, Nathalie
Sreejesh, S.
Gierl, Heribert
7
Pelsmacker, Patrick de
7
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Draganska, Michaela
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Wilbur, Kenneth C.
4
Avramova, Yana R.
3
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Dwivedi, Yogesh Kumar
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Romaniuk, Jenni
3
Rozendaal, Esther
3
Schnittka, Oliver
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Verhellen, Yann
3
Aitken, Robert
2
Arasu Balasubramaniam, Senthil
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Brunner, Christian Boris
2
Calvert, Gemma
2
Chan, Fong Yee
2
Chandon, Pierre
2
more ...
less ...
Published in...
All
Journal of business research : JBR
3
International journal of advertising : the quarterly review of marketing communications
2
European journal of marketing
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
2
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
3
Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
147
(
2022
),
pp. 222-235
Persistent link: https://www.econbiz.de/10013271486
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
6
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
7
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
8
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->