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subject:"Markenartikel"
~person:"Kucuk, S. Umit"
~person:"Roux, Elyette"
~subject:"Semiotics"
~subject:"United States"
~subject:"semiotics"
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Markenartikel
Semiotics
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semiotics
Brand management
3
Markenführung
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Semiotik
3
Brand extension
2
Brand narratives and contracts
2
Consumer behaviour
2
Konsumentenverhalten
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Luxury
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Luxury goods
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Luxusgüter
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Markentransfer
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Antibranding
1
Brand
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Brand extendibility
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Kucuk, S. Umit
Roux, Elyette
Liu, Kecheng
9
Rossolatos, George
8
Herrmann-Pillath, Carsten
4
Oswald, Laura R.
4
Sugumaran, Vijayan
4
Veg-Sala, Nathalie
4
Hunter, William Cannon
3
Höllerer, Markus A.
3
Jancsary, Dennis
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Lassus, Christel de
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Leeuwen, Theo van
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2
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2
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2
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Marketing theory
1
The journal of brand management : an international journal
1
The journal of product & brand management
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ECONIS (ZBW)
3
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Cross-gender extension potential of luxury brands : a semiotic analysis
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of brand management : an international journal
25
(
2018
)
5
,
pp. 436-448
Persistent link: https://www.econbiz.de/10011919441
Saved in:
2
A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit
- In:
Marketing theory
15
(
2015
)
2
,
pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
Saved in:
3
A semiotic analysis of the extendibility of luxury brands
Veg-Sala, Nathalie
;
Roux, Elyette
- In:
The journal of product & brand management
23
(
2014
)
2
,
pp. 103-113
Persistent link: https://www.econbiz.de/10010384247
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