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subject:"Markenführung"
~accessRights:"restricted"
~person:"Fritz, Wolfgang"
~person:"Vrontis, Demetris"
~source:"econis"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
9
Online-Marketing
9
Social Web
6
Social web
6
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
2
Brand management
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
Electronic Commerce
2
Marketing management
2
Marketingmanagement
2
Online retailing
2
Online-Handel
2
Relationship marketing
2
social media marketing
2
Bereitschaft
1
Brand
1
Brand architecture
1
Business start-up
1
CBC
1
Consumer
1
Corporate reputation
1
Country of origin effect
1
Customer satisfaction
1
Designation of origin
1
Deutschland
1
Dienstleistungsqualität
1
Digital marketing
1
Digital media
1
Digitale Medien
1
Dynamic capability
1
Einzelhandel
1
Erfolgsfaktor
1
Firmenimage
1
Germany
1
Herkunftsbezeichnung
1
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Fritz, Wolfgang
Vrontis, Demetris
Ko, Eunju
9
Rita, Paulo
8
Law, Chun Hung Roberts
7
Loureiro, Sandra Maria Correia
7
Khan, Imran
6
Martínez-López, Francisco J.
6
Rahman, Zillur
6
Vashisht, Devika
6
Dwivedi, Yogesh Kumar
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Kollmann, Tobias
5
Kumar, Vikas
5
Kunkel, Thilo
5
Lobel Trong Thuy Tran
5
Phua, Joe
5
Qiu, Liangfei
5
Quach, Sara
5
Ratten, Vanessa
5
Sreejesh, S.
5
Thaichon, Park
5
Akram, Umair
4
Augusto, Mário Gomes
4
Bilro, Ricardo Godinho
4
Chen, Huan
4
Decarolis, Francesco
4
Fatma, Mobin
4
Fernandes, Teresa
4
Hudders, Liselot
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Langaro, Daniela
4
McLean, Graeme J.
4
Okumus, Fevzi
4
Ozuem, Wilson
4
Pauwels, Koen
4
Rana, Nripendra P.
4
Rather, Raouf Ahmad
4
Salgueiro, Maria de Fátima
4
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Published in...
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Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
Technological forecasting & social change : an international journal
1
Source
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ECONIS (ZBW)
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1
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
2
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
3
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
4
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
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