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subject:"Markenführung"
~institution:"EBS Business School"
~subject:"Advertising"
~subject:"Marketing"
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Markenführung
Advertising
Marketing
Brand image
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Brand management
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EBS Business School
Springer Fachmedien Wiesbaden
14
American Marketing Association
9
IGI Global
7
National Bureau of Economic Research
7
Haufe-Lexware GmbH & Co. KG
5
Information Resources Management Association
5
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Advertising Research Foundation
2
Berliner Wissenschafts-Verlag
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Campus Verlag
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AMA Summer Academic Conference <2019, Chicago, Ill.>
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AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Association of National Advertisers
1
Books on Demand GmbH <Norderstedt>
1
BusinessVillage GmbH
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C.E.P.R. Discussion Papers
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Edward Elgar Publishing
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European Advertising Academy
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European Travel Commission
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Expertentagung "Social Media Marketing im Spitzensport" <2., 2013, Ismaning>
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Fachhochschule Reutlingen / European School of Business
1
Frankfurt School Verlag GmbH
1
GATE Germany, Konsortium Internationales Hochschulmarketing
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Graduate School Of Business Administration
1
ICORIA <12., 2013, Zagreb>
1
ICORIA <13., 2014, Amsterdam>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
International Electronic Publishing Research Centre
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Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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ECONIS (ZBW)
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Influencer Marketing : zur Wirkung der Glaubwürdigkeit auf die Marke
Tabellion, Jana
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2019
Persistent link: https://www.econbiz.de/10011991032
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