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subject:"Markenführung"
~isPartOf:"Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Vergleich"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Markenführung
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Brand management
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New product development
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Product design
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Product management
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Produktentwicklung
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Produktgestaltung
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Foscht, Thomas
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Maloles, Cesar
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Schloffer, Judith
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Sinha, Indrajit
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Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
EU and WTO law : how tight is the legal straitjacket for environmental product regulation? ; proceedings of a colloquium
3
Brands : interdisciplinary perspectives
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Kellogg on marketing
1
Managerial strategies for business sustainability during turbulent times
1
Product research : the art and science behind successful product launches
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
The Sage handbook of advertising
1
The evolution of brands : from signals of quality to storehouses of trust
1
Transformative consumer research for personal and collective well-being
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ECONIS (ZBW)
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The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 479-494)
.
2008
Persistent link: https://www.econbiz.de/10003743861
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