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subject:"Markenführung"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of fashion marketing and management"
~subject:"Online-Handel"
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Search: subject_exact:"Internet advertising"
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Markenführung
Online-Handel
Internet marketing
138
Online-Marketing
138
Consumer behaviour
89
Konsumentenverhalten
89
Advertising
81
Werbung
81
Social Web
79
Social web
79
Advertising effects
77
Werbewirkung
77
Brand management
37
Viral marketing
25
Virales Marketing
25
Brand image
17
Fashion
17
Markenimage
17
Mode
17
social media
17
Luxury goods
10
Luxusgüter
10
Online retailing
10
Social media
10
persuasion knowledge
10
Beziehungsmarketing
9
Marketing management
9
Marketingmanagement
9
Relationship marketing
9
Sponsoring
9
Sponsorship
9
Brand
8
Influencer marketing
8
Markenartikel
8
Public relations
8
Öffentlichkeitsarbeit
8
Confidence
7
Corporate disclosure
7
Customer integration
7
Instagram
7
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43
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1
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Article
46
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46
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46
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English
46
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Dens, Nathalie
2
Hudders, Liselot
2
Ko, Eunju
2
Veirman, Marijke de
2
Agrawal, Durgesh Kumar
1
Ang, Lawrence
1
Applequist, Janelle
1
Beatson, Amanda T.
1
Berlanga Silvente, Vanesa
1
Bonsón-Fernández, Rocío
1
Boutsouki, Christina
1
Britt, Brian
1
Buzeta, Cristian
1
Cho, Eunjoo
1
Choi, Sungchul
1
Choi, Yun Jung
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
Danbury, Annie
1
De Jans, Steffi
1
De Keyzer, Freya
1
Del Olmo Arriaga, Josep Lluis
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Eisend, Martin
1
Escobar-Rodríguez, Tomás
1
Feng, Yang
1
Garaus, Marion
1
Geissinger, Andrea
1
Girschick, Alexander
1
Golan, Guy
1
Guitart, Ivan A.
1
Gvili, Yaniv
1
Han, Jiyoon
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Hervet, Guillaume
1
Hildebrand, Diogo
1
Joo, Eunsin
1
Kang, Moon Young
1
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
Journal of business research : JBR
147
Journal of retailing and consumer services
104
International journal of internet marketing and advertising : IJIMA
75
The journal of product & brand management
50
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
49
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
42
Journal of marketing communications
38
International journal of electronic marketing and retailing : IJEMR
37
The journal of brand management : an international journal
37
Journal of management information systems : JMIS
36
International journal of hospitality management
35
Journal of internet commerce
35
Information systems research : ISR
33
Journal of promotion management : innovations in planning and applied research
30
Tourism management : research, policies, practice
29
Cogent business & management
26
Electronic commerce research
24
Marketing intelligence & planning
22
Technological forecasting & social change : an international journal
22
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
21
Journal of hospitality marketing & management
21
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
Business horizons
20
Journal of marketing
20
Journal of electronic commerce research : JECR
19
Management science : journal of the Institute for Operations Research and the Management Sciences
19
International journal of contemporary hospitality management
18
Journal of advertising research
18
Journal of promotion management : JPM
18
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
18
SpringerLink / Bücher
18
Asia Pacific journal of marketing and logistics
17
Journal of strategic marketing
17
Springer eBook Collection
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
European journal of marketing : EJM
15
International journal of consumer studies
15
International journal of electronic commerce : IJEC
15
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ECONIS (ZBW)
46
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1
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
2
Increasing digital dissemination and online apparel shopping behaviour of Generation Y
Agrawal, Durgesh Kumar
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 28-44
Persistent link: https://www.econbiz.de/10014495500
Saved in:
3
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
4
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
5
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
6
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
7
How to strategically disclose sponsored content on Instagram? : the synergy effects of two types of sponsorship disclosures in influencer marketing
Xie, Quan
;
Feng, Yang
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 317-343
Persistent link: https://www.econbiz.de/10014234031
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
10
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
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