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subject:"Markenführung"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~person:"Al-Mamun, Abdullah"
~person:"Fritz, Wolfgang"
~person:"Vrontis, Demetris"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
4
Online-Marketing
4
Brand management
2
KMU
2
SME
2
Social Web
2
Social web
2
Advertising industry
1
Brand architecture
1
Brand image
1
Business services
1
CBC
1
Competitive strategy
1
Consumer behaviour
1
Corporate reputation
1
Electronic Commerce
1
Firmenimage
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Malaysia
1
Markenarchitektur
1
Markenimage
1
Public relations
1
SMM
1
Unternehmensdienstleistung
1
Viral marketing
1
Virales Marketing
1
Werbewirtschaft
1
Wettbewerbsstrategie
1
brand awareness
1
brand image
1
corporate brand credibility
1
corporate reputation
1
credibility opinion
1
e-WOM
1
electronic word-of-mouth
1
social interaction
1
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Al-Mamun, Abdullah
Fritz, Wolfgang
Vrontis, Demetris
Assimakopoulos, Costas
2
Ha, Louisa
2
Kwon, Eun Sook
2
Aakash
1
Abuljadail, Mohammad
1
Aggarwal, Anu Gupta
1
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1
Ahmed, Zafar U.
1
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1
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1
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1
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1
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1
Babakus, Emin
1
Bang, Nguyen
1
Bao, Tong
1
Barrichello, Alcides
1
Bernroider, Edward W. N.
1
Bhat, Savita
1
Bhatnagar, Amit
1
Bin Ismail, Hishamuddin
1
Binns, Reuben
1
Bolat, Elvira
1
Brünink, Leonine A.
1
Carneiro-da-Cunha, Julio Araujo
1
Chakraborty, Uttam
1
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1
Chay Yau Choon
1
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1
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1
Dangi, Hamendra Kumar
1
De Cicco, Roberta
1
Decker, Reinhold
1
Deshwal, Pankaj
1
Diirr, Bruna
1
Dimitriadis, Sergios
1
Dogra, Pallavi
1
Duh, Helen Inseng
1
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International journal of internet marketing and advertising : IJIMA
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
Global business & economics review
1
International journal of entrepreneurship and small business : IJESB
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Middle East journal of management : MEJM
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
3
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1
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
2
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
3
Special issue: breaking the barriers : the role of the internet in the international marketing of SMEs
Vrontis, Demetris
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003652433
Saved in:
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