//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of retailing and consumer services"
~person:"Cheung, Man Lai"
~subject:"Brand image"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internet advertising"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand image
Brand management
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
2
Online-Marketing
2
Social Web
2
Social web
2
Beziehungsmarketing
1
Consumer engagement
1
Consumer online brand related activity
1
Consumer participation
1
Consumer-brand engagement
1
Consumer-brand interaction
1
Consumer-consumer interaction
1
Interactive media
1
Interaktive Medien
1
Markenimage
1
Ongoing search behavior
1
Parasocial relationship
1
Relationship marketing
1
Social media
1
Social media influencer
1
Two-step flow theory
1
Wishful identification
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Cheung, Man Lai
Islam, Tahir
2
Khan, Imran
2
Leung, Wilson Ka-shing
2
Lim, Heejin
2
Abbasi, Amir Zaib
1
Aburub, Faisal
1
Adam, Nawal Abdalla
1
Akhtar, Nadeem
1
Alalwan, Ali Abdallah
1
Algharabat, Raed
1
Alnawas, Ibrahim
1
Alzate, Miriam
1
Andreu Domingo, David
1
Arce-Urriza, Marta
1
Attar, Razaz Waheeb
1
Azam, Muhammad
1
Baabdullah, Abdullah Mohammed
1
Barakat, Karine Aoun
1
Bento, Marisa
1
Berlanga Silvente, Vanesa
1
Carlson, Jamie
1
Cebollada, Javier
1
Chen, Fei-Lung
1
Cho, Eunjoo
1
Choi, Yun Jung
1
Chong, Sze Man
1
Cohen, Justin
1
Cortese, Juliann
1
Cuevas, Leslie M.
1
Dabbous, Amal
1
Danbury, Annie
1
Del Olmo Arriaga, Josep Lluis
1
Desai, Bhavini
1
Ding Hooi Ting
1
Diwanji, Vaibhav S.
1
Eugene Cheng-xi Aw
1
Fatma, Mobin
1
Faulkner, Margaret
1
Geissinger, Andrea
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of retailing and consumer services
Asia Pacific journal of marketing and logistics
1
International journal of economics and business research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"I follow what you post!" : the role of social media influencers' content characteristics in consumers' online brand-related activities (COBRAs)
Cheung, Man Lai
;
Leung, Wilson Ka-shing
;
Eugene Cheng-xi Aw
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013209711
Saved in:
2
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->