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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Ajitha, Soundararaj"
~subject:"Brand management"
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Markenführung
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Journal of fashion marketing and management
The journal of brand management : an international journal
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Storytelling in advertisements : understanding the effect of humor and drama on the attitude toward brands
Kasilingam, Dharun
;
Ajitha, Soundararaj
- In:
The journal of brand management : an international journal
29
(
2022
)
4
,
pp. 341-362
Persistent link: https://www.econbiz.de/10013270437
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