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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Azar, Salim L."
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Azar, Salim L.
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Journal of fashion marketing and management
The journal of brand management : an international journal
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Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
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