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subject:"Markenführung"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"The journal of brand management : an international journal"
~person:"Feliberty Lugo, Vivian"
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Feliberty Lugo, Vivian
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Journal of fashion marketing and management
The journal of brand management : an international journal
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Don't make ads, make TikTok's : media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
Flecha Ortiz, Jose A.
;
Santos Corrada, María De Los M.
; …
- In:
The journal of brand management : an international journal
30
(
2023
)
6
,
pp. 535-549
Persistent link: https://www.econbiz.de/10014447397
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