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subject:"Markenführung"
~language:"eng"
~subject:"Konsumentenverhalten"
~subject:"Vergleich"
~type_genre:"Aufsatz im Buch"
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Markenführung
Konsumentenverhalten
Vergleich
Product management
137
Produktmanagement
137
Innovation
50
Product
35
Produkt
35
USA
18
United States
18
Theorie
12
Theory
12
Product design
11
Produktgestaltung
11
Strategic management
11
Strategisches Management
11
Automotive industry
10
Kfz-Industrie
10
Product life cycle
10
Produktlebenszyklus
10
Beziehungsmarketing
9
Relationship marketing
9
Consumer behaviour
8
New product development
8
Produktentwicklung
8
Marketing management
7
Marketingmanagement
7
Brand management
6
Erfolgsfaktor
6
Innovation management
6
Innovationsmanagement
6
Portfolio selection
6
Portfolio-Management
6
Success factor
6
EU countries
5
EU-Staaten
5
Japan
5
Market research
5
Marktforschung
5
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5
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German
37
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Foscht, Thomas
2
Maloles, Cesar
2
Schloffer, Judith
2
Sinha, Indrajit
2
Benartzi, Shlomo
1
Brown, Stephen
1
Bruyer, Vincent
1
Chaudhuri, Atanu
1
Chernev, Alexander
1
Cryder, Cynthia E.
1
De Sadeleer, Nicolas
1
Diamantopoulos, Adamantios
1
Fuchs, Christoph
1
Gbadamosi, Ayantunji
1
Hamilton, Ryan
1
House, Lisa
1
Jakubanecs, Alexander
1
Knight, Erika
1
Kozinets, Robert V.
1
Lee, Jong-ying
1
Lehmann, Donald R.
1
Levy, Sidney J.
1
Loewenstein, George F.
1
Mayzlin, Dina
1
Misonne, Delphine
1
Onida, Marco
1
Previtero, Alessandro
1
Sherry, John F.
1
Sigindi, Taner
1
Singh, Kashi N.
1
Spreen, Thomas H.
1
Supphellen, Magne
1
Troye, Sigurd V.
1
Zaccaï, Edwin
1
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EU and WTO law : how tight is the legal straitjacket for environmental product regulation? ; proceedings of a colloquium
3
Brands : interdisciplinary perspectives
1
Diversity in European marketing : text and cases
1
Entrepreneurship marketing : principles and practice of SME marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Kellogg on marketing
1
Managerial strategies for business sustainability during turbulent times
1
Product research : the art and science behind successful product launches
1
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
1
System dynamics and innovation in food networks 2008 : Proceedings of the 2nd International European Forum on System Dynamics and Innovation in Food Networks, organized by International Center for Food Chain and Network Research, University of Bonn, Germany ; officially endorsed by the European Association of Agricultural Economists (EAAE) as 110th EAAE-Seminar, february 18-22, 2008, Innsbruck-Igls, Austria
1
The Sage handbook of advertising
1
The evolution of brands : from signals of quality to storehouses of trust
1
Transformative consumer research for personal and collective well-being
1
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ECONIS (ZBW)
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Consumers, businesses, and governments during an economic crisis : a marketing perspective
Sigindi, Taner
- In:
Managerial strategies for business sustainability …
,
(pp. 208-222)
.
2018
Persistent link: https://www.econbiz.de/10011718299
Saved in:
2
The technology of branding
Levy, Sidney J.
- In:
Brands : interdisciplinary perspectives
,
(pp. 187-192)
.
2015
Persistent link: https://www.econbiz.de/10010478961
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3
The consumer as a co-producer and prosumer : convenience food marketing
Troye, Sigurd V.
;
Supphellen, Magne
;
Jakubanecs, Alexander
- In:
Diversity in European marketing : text and cases
,
(pp. 179-192)
.
2012
Persistent link: https://www.econbiz.de/10009531587
Saved in:
4
Addition by division : partitioning real accounts for financial well-being
Loewenstein, George F.
;
Cryder, Cynthia E.
;
Benartzi, Shlomo
- In:
Transformative consumer research for personal and …
,
(pp. 413-422)
.
2012
Persistent link: https://www.econbiz.de/10009260766
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5
Positioning bases' influence on product similarity perceptions : an open sort task approach
Fuchs, Christoph
;
Diamantopoulos, Adamantios
- In:
Quantitative marketing and marketing management : …
,
(pp. 325-351)
.
2012
Persistent link: https://www.econbiz.de/10009621751
Saved in:
6
Managing products in SMEs : a customer-oriented perspective
Gbadamosi, Ayantunji
- In:
Entrepreneurship marketing : principles and practice of …
,
(pp. 108-126)
.
2011
Persistent link: https://www.econbiz.de/10008822547
Saved in:
7
The product and branding strategy of "Muji"
Foscht, Thomas
;
Sinha, Indrajit
;
Maloles, Cesar
; …
- In:
Fallstudien zum Internationalen Management : Grundlagen …
,
(pp. 493-509)
.
2011
Persistent link: https://www.econbiz.de/10009307553
Saved in:
8
Managing product assortments : insights from consumer psychology
Hamilton, Ryan
;
Chernev, Alexander
- In:
Kellogg on marketing
,
(pp. 348-360)
.
2010
Persistent link: https://www.econbiz.de/10008664273
Saved in:
9
Teaching old brands new tricks : retro braning and the revivel of brand meaning
Brown, Stephen
;
Kozinets, Robert V.
;
Sherry, John F.
-
2009
Persistent link: https://www.econbiz.de/10003784641
Saved in:
10
Two period product choice models for commercial vehicles
Chaudhuri, Atanu
;
Singh, Kashi N.
- In:
Product research : the art and science behind …
,
(pp. 289-301)
.
2009
Persistent link: https://www.econbiz.de/10003977267
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