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subject:"Markenführung"
~person:"Bilro, Ricardo Godinho"
~person:"Vrontis, Demetris"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
17
Online-Marketing
17
Social Web
12
Social web
12
Consumer behaviour
9
Konsumentenverhalten
9
Brand management
8
Beziehungsmarketing
7
Relationship marketing
7
Electronic Commerce
4
Brand image
3
Customer satisfaction
3
Kundenzufriedenheit
3
Markenimage
3
Marketing management
3
Marketingmanagement
3
Mobile communications
3
Mobile marketing
3
Mobilkommunikation
3
Brand
2
Customer engagement
2
Direct marketing
2
Direktmarketing
2
Dynamic capabilities
2
Dynamische Kompetenzen
2
KMU
2
Markenartikel
2
Mobile Marketing
2
Online retailing
2
Online-Handel
2
SME
2
Social media
2
Viral marketing
2
Virales Marketing
2
social media marketing
2
Advertising effects
1
Advertising industry
1
Brand advocacy
1
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8
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10
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11
Aufsatz in Zeitschrift
11
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1
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1
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English
11
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Bilro, Ricardo Godinho
Vrontis, Demetris
Kollmann, Tobias
11
Law, Chun Hung Roberts
10
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Chaffey, Dave
7
Hajli, Nick
7
Karjaluoto, Heikki
7
Rahman, Zillur
7
Usman, Osly
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Khan, Imran
6
Kumar, Vikas
6
Okumus, Fevzi
6
Pauwels, Koen
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Sreejesh, S.
6
Thaichon, Park
6
Theobald, Elke
6
Tiago, Flávio Borges
6
Vashisht, Devika
6
Alleman, James H.
5
Bilgihan, Anil
5
Dinerstein, Michael
5
Einav, Liran
5
Filieri, Raffaele
5
Fritz, Wolfgang
5
Gensler, Sonja
5
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International journal of internet marketing and advertising : IJIMA
2
Global business & economics review
1
International journal of consumer studies
1
International journal of entrepreneurship and small business : IJESB
1
Journal of hospitality marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
World review of entrepreneurship, management and sustainable development
1
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ECONIS (ZBW)
11
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11
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
4
Masstige strategies on social media : the influence on sentiments and attitude toward the brand
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1113-1126
Persistent link: https://www.econbiz.de/10013328245
Saved in:
5
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
6
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with involvement, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
9
B2C smart retailing : a consumer-focused value-based analysis of interactions and synergies
Vrontis, Demetris
;
Thrassou, Alkis
;
Amirkhanpour, Monaliz
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 271-282
Persistent link: https://www.econbiz.de/10011899385
Saved in:
10
Framework for success of online brand management : a systematic literature review
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
World review of entrepreneurship, management and …
12
(
2016
)
2/3
,
pp. 300-317
Persistent link: https://www.econbiz.de/10011573434
Saved in:
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