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subject:"Markenführung"
~person:"Deseniss, Alexander"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
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Produkt- und Programmpolitik
Deseniss, Alexander
- In:
Marketing im Nebenfach
,
(pp. 57-75)
.
2013
Persistent link: https://www.econbiz.de/10010363672
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