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subject:"Markenführung"
~person:"Fritz, Wolfgang"
~person:"Law, Chun Hung Roberts"
~person:"Vrontis, Demetris"
~subject:"E-commerce"
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Markenführung
E-commerce
Internet marketing
51
Online-Marketing
51
Social Web
21
Social web
21
Hotel industry
18
Hotellerie
18
Consumer behaviour
17
Konsumentenverhalten
17
Electronic Commerce
16
Online retailing
14
Online-Handel
14
Viral marketing
11
Virales Marketing
11
Deutschland
7
Germany
7
Marketing management
7
Marketingmanagement
7
Internet
6
Website
6
Brand management
5
Bewertung
4
Beziehungsmarketing
4
Dienstleistungsqualität
4
Evaluation
4
Gastgewerbe
4
Hospitality industry
4
Mobile communications
4
Mobile marketing
4
Mobilkommunikation
4
Relationship marketing
4
Service quality
4
Social media
4
Theorie
4
Theory
4
Tourism industry
4
Tourismuswirtschaft
4
social media
4
Customer satisfaction
3
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Fritz, Wolfgang
Law, Chun Hung Roberts
Vrontis, Demetris
Kollmann, Tobias
11
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rita, Paulo
9
Ahuja, Vandana
8
Dwivedi, Yogesh Kumar
8
Chaffey, Dave
7
Hajli, Nick
7
Karjaluoto, Heikki
7
Rahman, Zillur
7
Usman, Osly
7
Wirtz, Bernd W.
7
Bonatti, Alessandro
6
D'Annunzio, Anna
6
Decarolis, Francesco
6
Ghose, Anindya
6
Goldfarb, Avi
6
Khan, Imran
6
Kumar, Vikas
6
Okumus, Fevzi
6
Pauwels, Koen
6
Qiu, Liangfei
6
Ratten, Vanessa
6
Russo, Antonio
6
Schumann, Jan Hendrik
6
Sreejesh, S.
6
Thaichon, Park
6
Theobald, Elke
6
Tiago, Flávio Borges
6
Vashisht, Devika
6
Alleman, James H.
5
Bilgihan, Anil
5
Bilro, Ricardo Godinho
5
Dinerstein, Michael
5
Einav, Liran
5
Filieri, Raffaele
5
Gensler, Sonja
5
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International journal of hospitality management
5
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
4
International journal of contemporary hospitality management
3
International journal of internet marketing and advertising : IJIMA
2
Global business & economics review
1
Information technology & tourism
1
International journal of entrepreneurship and small business : IJESB
1
Journal of travel and tourism marketing
1
Markteintritts-Management : Probleme, Strategien, Erfahrungen
1
Technological forecasting & social change : an international journal
1
The journal of product & brand management
1
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ECONIS (ZBW)
21
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1
To be (family) or not to be (family) : the familiness effect over brand authenticity posts on social media and consumer engagement relationship
Bargoni, Augusto
;
Ballerini, Jacopo
;
Vrontis, Demetris
; …
- In:
The journal of product & brand management
32
(
2023
)
5
,
pp. 713-736
Persistent link: https://www.econbiz.de/10014315439
Saved in:
2
The utilisation of digital media for branding start-ups
Vrontis, Demetris
;
Thrassou, Alkis
;
Viassone, Milena
- In:
International journal of entrepreneurship and small …
49
(
2023
)
4
,
pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
Saved in:
3
Enhancing social media branded content effectiveness : strategies via telepresence and social presence
Liu, Guanrong
;
Lei, Soey Sut Ieng
;
Law, Chun Hung Roberts
- In:
Information technology & tourism
24
(
2022
)
2
,
pp. 245-263
Persistent link: https://www.econbiz.de/10013433712
Saved in:
4
The impact of e-service on hotels' booking : adjusted TAM framework for customers' intentions to book hotels online
Vrontis, Demetris
;
Massoud, Mazen
;
Dennaoui, Hassan
;
El …
- In:
Global business & economics review
26
(
2022
)
3
,
pp. 285-313
Persistent link: https://www.econbiz.de/10013193843
Saved in:
5
Building corporate reputation through social media marketing efforts : the mediating role of corporate brand credibility
Garanti, Zanete
;
Igbudu, Nicholas
;
Popoola, Temitope
; …
- In:
International journal of internet marketing and …
17
(
2022
)
3/4
,
pp. 370-393
Persistent link: https://www.econbiz.de/10014318231
Saved in:
6
Exploring the effects of official-structured managerial responses on hotel online popularity
Gong, Caiyan
;
Liu, Jianwei
;
Law, Chun Hung Roberts
;
Ye, …
- In:
International journal of hospitality management
106
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013383278
Saved in:
7
Power of profile name in online sharing
Liu, Xianwei
;
Liu, Jianwei
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
81
(
2019
),
pp. 30-33
Persistent link: https://www.econbiz.de/10012128312
Saved in:
8
Functionality evaluation of mobile hotel websites in the m-commerce era
Lei, Simon
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
36
(
2019
)
6
,
pp. 665-678
Persistent link: https://www.econbiz.de/10012179454
Saved in:
9
How do domestic and international high-end hotel brands receive and manage customer feedback?
Schuckert, Markus
;
Liang, Sai
;
Law, Chun Hung Roberts
; …
- In:
International journal of hospitality management
77
(
2019
),
pp. 528-537
Persistent link: https://www.econbiz.de/10011988936
Saved in:
10
An updated comprehensive review of website evaluation studies in hospitality and tourism
Sun, Sunny
;
Fong, Davis Ka Chio
;
Law, Chun Hung Roberts
; …
- In:
International journal of contemporary hospitality management
29
(
2017
)
1
,
pp. 355-373
Persistent link: https://www.econbiz.de/10011611225
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