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subject:"Markenführung"
~person:"Georgson, Mats"
~subject:"Relationship marketing"
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Markenführung
Relationship marketing
Brand management
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Competitive strategy
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Europa
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Europe
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Markenartikel
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Marketing management
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Marketingmanagement
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Georgson, Mats
Herrmann, Andreas
12
Huber, Frank
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4
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4
Keller, Kevin Lane
4
Gerth, Norbert
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Piller, Frank T.
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Reichwald, Ralf
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ECONIS (ZBW)
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Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2012
-
2. ed.
Persistent link: https://www.econbiz.de/10009406955
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Strategic brand management : a European perspective
Keller, Kevin Lane
;
Apéria, Tony
;
Georgson, Mats
-
2008
-
1. publ.
Persistent link: https://www.econbiz.de/10003679802
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