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subject:"Markenimage"
~isPartOf:"International journal of management practice : IJMP"
~language:"eng"
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Markenimage
Bekleidung
2
Bekleidungsindustrie
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Brand image
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Clothing
2
Clothing industry
2
Consumer behaviour
2
Internet marketing
2
Konsumentenverhalten
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Online-Marketing
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Social Web
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Social web
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purchase intention
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Beziehungsmarketing
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Brand management
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Consumer motivation
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Customer integration
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F&A
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FGDs
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Fashion
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Gen Z
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ISM
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Kaufmotiv
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Kundenintegration
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Leistungsmotivation
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Markenführung
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Mode
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Motivation
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Relationship marketing
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SMBC
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Social relations
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Soziale Beziehungen
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Work motivation
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apparel industry
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brand engagement
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convenience motive
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customer brand co-creation behaviour
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customer engagement
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entertainment motive
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fashion and apparel
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Gupta, Ashish
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International journal of management practice : IJMP
Journal of fashion marketing and management
16
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of retailing and consumer services
3
Global business review
2
International journal of technology marketing : IJTMkt
2
Journal of global fashion marketing : JGfM
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Journal of international consumer marketing
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Journal of marketing communications
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The IUP journal of brand management : IJBRM
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The journal of consumer marketing
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African journal of business and economic research : AJBER
1
Brand research : [an outcome of the second International Conference on Brand Management]
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Business analyst : a refereed journal of Shri Ram College of Commerce
1
Corporate communications : an international journal
1
Economics & finance notes
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Emerging research on Islamic marketing and tourism in the global economy
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of Indian culture and business management : IJICBM
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International journal of business excellence
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of enterprise network management
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International journal of export marketing : IJExportM
1
International journal of green economics : IJGE
1
International journal of internet marketing and advertising : IJIMA
1
International journal of retail & distribution management
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International journal of retail and distribution management
1
Journal for global business advancement : JGBA
1
Journal of Asia Pacific business
1
Journal of Islamic marketing
1
Journal of business research : JBR
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Management : journal of contemporary management issues
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Perspectives in marketing, innovation and strategy
1
Psychology & marketing
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Sport, Business and Management : an international journal ; SBM
1
The evolution of brands : from signals of quality to storehouses of trust
1
The international review of retail, distribution and consumer research
1
The journal of brand management : an international journal
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The journal of product & brand management
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Modelling drivers and outcomes of fashion and apparel social media brand communities engagement
Munjal, Priyanka
;
Shanker, Ravi
;
Gupta, Ashish
; …
- In:
International journal of management practice : IJMP
16
(
2023
)
1
,
pp. 59-88
Persistent link: https://www.econbiz.de/10014315777
Saved in:
2
Brand engagement and purchase intention towards apparel goods : a study of Generation Z in social media scenario
Pant, Ravinder
;
Negi, Antriksha
;
Kishor, Nawal
- In:
International journal of management practice : IJMP
16
(
2023
)
3
,
pp. 319-342
Persistent link: https://www.econbiz.de/10014315874
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