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subject:"Markenimage"
~isPartOf:"Psychology & marketing"
~person:"Werksman, Noah"
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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