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subject:"Markenimage"
~person:"Aßländer, Michael Stefan"
~person:"Hosany, Sameer"
~person:"Knudsen, Gry Høngsmark"
~subject:"Autonomy"
~subject:"E-commerce"
~subject:"USA"
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Aßländer, Michael Stefan
Hosany, Sameer
Knudsen, Gry Høngsmark
Yang, Zhenlin
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The peril of pink bricks : gender ideology and LEGO friends
Knudsen, Gry Høngsmark
-
2015
Persistent link: https://www.econbiz.de/10011657503
Saved in:
2
Theory and strategies of anthropomophic brand characters from Peter Rabbit, Mickey Mouse, and Ronald McDonald, to Hello Kitty
Hosany, Sameer
;
Prayag, Girish
;
Martin, Drew
;
Lee, Wai-yee
- In:
Journal of marketing management : MM
29
(
2013
)
1/2
,
pp. 48-68
Persistent link: https://www.econbiz.de/10009733468
Saved in:
3
Corporate autonomy and buyer-supplier relationships : the case of unsafe Mattel toys
Roloff, Julia
;
Aßländer, Michael Stefan
- In:
Journal of business ethics : JOBE
97
(
2010
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10008810233
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