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subject:"Markenimage"
~person:"Aßländer, Michael Stefan"
~person:"Kaltcheva, Velitchka D."
~subject:"Autonomy"
~subject:"E-commerce"
~subject:"USA"
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Aßländer, Michael Stefan
Kaltcheva, Velitchka D.
Yang, Zhenlin
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Journal of business ethics : JOBE
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The journal of consumer marketing
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ECONIS (ZBW)
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Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
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2
Corporate autonomy and buyer-supplier relationships : the case of unsafe Mattel toys
Roloff, Julia
;
Aßländer, Michael Stefan
- In:
Journal of business ethics : JOBE
97
(
2010
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10008810233
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