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subject:"Markenimage"
~person:"Aumann, Friedrich"
~person:"Auty, Susan"
~subject:"Konsumentenverhalten"
~type_genre:"Aufsatz im Buch"
~type_genre:"Book section"
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Search: subject_exact:"Bekleidung"
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Markenimage
Konsumentenverhalten
Bekleidung
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Clothing
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Consumer behaviour
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1997
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand
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Brand image
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Aumann, Friedrich
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Textil- und Bekleidungswirtschaft im Wandel : betriebs- und volkswirtschaftliche Aspekte im Spiegel der FATM-Arbeit 1990-2001
1
The evolution of brands : from signals of quality to storehouses of trust
1
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ECONIS (ZBW)
2
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1
Fashion involvement, self-monitoring and the meaning of brands
Auty, Susan
;
Elliott, Richard
-
2009
Persistent link: https://www.econbiz.de/10003784580
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2
Das Marktpotenzial für industrielle Maßkonfektion - eine Analyse der Konsumentenbedürfnisse in der Bekleidungsbranche
Steffen, Marion
;
Aumann, Friedrich
- In:
Textil- und Bekleidungswirtschaft im Wandel : betriebs- …
,
(pp. 99-111)
.
2001
Persistent link: https://www.econbiz.de/10001596429
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