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subject:"Markenimage"
~person:"Ching Seng Yap"
~person:"Patino, Anthony"
~subject:"Attitude Towards Online Shopping"
~subject:"E-commerce"
~subject:"Social web"
~subject:"Spielwarenbranche"
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International journal of e-business research : an official publication of the Information Resources Management Association
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The journal of consumer marketing
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ECONIS (ZBW)
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Online product review, product knowledge, attitude, and online purchase behavior
Ching Seng Yap
;
Mor Yang Ong
;
Ahmad, Rizal
- In:
International journal of e-business research : an …
13
(
2017
)
3
,
pp. 1-19
Persistent link: https://www.econbiz.de/10011729761
Saved in:
2
Segmenting the toy industry : a study of pre-teen Millennials
Patino, Anthony
;
Kaltcheva, Velitchka D.
;
Lingelbach, David
- In:
The journal of consumer marketing
29
(
2012
)
2
,
pp. 156-162
Persistent link: https://www.econbiz.de/10009542411
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