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subject:"Markenpolitik"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~subject:"Kundenbindung"
~subject:"United States"
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Markenpolitik
Kundenbindung
United States
Beziehungsmarketing
2
Brand
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Brand image
2
Brand loyalty
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Brand management
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Consumer behaviour
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Konsumentenverhalten
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Markenartikel
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Markenimage
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Markentreue
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Relationship marketing
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brand loyalty
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Personality psychology
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attitudinal loyalty
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automobile sector
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behavioural loyalty
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Agarwal, Kirti
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International journal of Indian culture and business management : IJICBM
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
Journal of business research : JBR
4
SpringerLink / Bücher
4
The journal of product & brand management
4
Exploring the rise of fandom in contemporary consumer culture
3
International journal of hospitality management
3
Journal of marketing theory and practice
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Cogent business & management
2
Computer-mediated marketing strategies : social media and online brand communities
2
Innovatives Markenmanagement
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer behaviour : an international research review
2
Journal of global marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of retailing and consumer services
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NBER working paper series
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Reihe: Marketing : MAR
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Research
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The journal of brand management : an international journal
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Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Business Analytics
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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European journal of marketing : EJM
1
Gabler Edition Wissenschaft / Spektrum wirtschaftswissenschaftliche Forschung
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Gender, culture, and consumer behavior
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Hamburger Schriften zur Marketingforschung
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International journal of advertising : the quarterly review of marketing communications
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International journal of contemporary hospitality management
1
International journal of economic research
1
International journal of islamic marketing and branding
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International journal of the economics of business
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Inventi impact: retailing & consumer services
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of customer behaviour
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of electronic commerce research : JECR
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
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Consequence of personality attributes on brand loyalty in the automobile industry
Joshi, Gaurav
;
Pathak, Deepti
;
Agarwal, Kirti
;
Priya, …
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 503-522
Persistent link: https://www.econbiz.de/10012799076
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