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subject:"Markenpolitik"
~person:"Furukawa, Hiroyasu"
~subject:"Deutschland"
~subject:"United States"
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Furukawa, Hiroyasu
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Effect of CEO recognition on brand sympathy through consumer product perception : a comparative analysis of Japanese and U.S. consumers
Furukawa, Hiroyasu
- In:
Journal of global marketing
35
(
2022
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10013361595
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