//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Markenpolitik"
~person:"Gupta, Suraksha"
~subject:"Brand management"
~subject:"Corporate brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Unternehmensmarke"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenpolitik
Brand management
Corporate brand
Brand architecture
3
Markenarchitektur
3
Markenführung
3
Affective trust
1
Arbeitskräfte
1
Beziehungsmarketing
1
Bibliometrics
1
Bibliometrie
1
Brexit
1
Cognitive trust
1
Confidence
1
Consumer behaviour
1
Corporate brand identification
1
Corporate brand relationships
1
Corporate rebranding
1
Corporate reputation
1
Employee buy-in
1
Employee engagement
1
Firmenimage
1
Großbritannien
1
Internal communication
1
Interne Kommunikation
1
Konsumentenverhalten
1
Lieferantenmanagement
1
Logistics
1
Logistik
1
Loyalty
1
Organisatorischer Wandel
1
Organizational change
1
Peer influence
1
Rebranding communication
1
Relationship marketing
1
Social group
1
Soziale Gruppe
1
Supplier relationship management
1
Transport sector
1
United Kingdom
1
Verkehrssektor
1
Vertrauen
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
2
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Aufsatzsammlung
1
Language
All
English
3
Author
All
Gupta, Suraksha
Balmer, John M. T.
31
Melewar, T. C.
13
Kernstock, Joachim
10
Foroudi, Pantea
7
Otubanjo, Olutayo
7
Sharifah Faridah Syed Alwi
7
Balmer, John M.T.
6
Bang, Nguyen
6
Chen, Weifeng
6
Esch, Franz-Rudolf
6
Iglesias, Oriol
6
Ind, Nicholas
6
Merrilees, Bill
6
Miller, Dale
6
Abratt, Russell
5
Brexendorf, Tim Oliver
5
Burmann, Christoph
5
Greyser, Stephen A.
5
Mingione, Michela
5
Sarkar, Soumya
5
Anisimova, Tatiana
4
Brunner, Christian Boris
4
Burghausen, Mario
4
Dev, Chekitan S.
4
Keller, Kevin Lane
4
Langner, Tobias
4
Redler, Jörn
4
Tomczak, Torsten
4
Urde, Mats
4
Barnier, Virginie de
3
Baumgarth, Carsten
3
Brunninge, Olof
3
Cooper, Holly
3
Foroudi, Mohammad Mahdi
3
Hakenes, Hendrik
3
Heller, Michael
3
Kleyn, Nicola
3
Navare, Jyoti
3
Peitz, Martin
3
more ...
less ...
Published in...
All
Journal of business research : JBR
2
Routledge studies in marketing
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Rahman, Nor Aida Abdul
(
ed.
);
Melewar, T. C.
(
ed.
); …
-
2024
Persistent link: https://www.econbiz.de/10014515349
Saved in:
2
Corporate rebranding : an internal perspective
Joseph, Abraham
;
Gupta, Suraksha
;
Wang, Yichuan
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 709-723
Persistent link: https://www.econbiz.de/10012544901
Saved in:
3
The effects of trust and peer influence on corporate brand : consumer relationships and consumer loyalty
Ozdemir, Sena
;
Zhang, ShiJie
;
Gupta, Suraksha
;
Bebek, Gaye
- In:
Journal of business research : JBR
117
(
2020
),
pp. 791-805
Persistent link: https://www.econbiz.de/10012288101
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->