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subject:"Marketing"
~isPartOf:"Handbook of relationship marketing"
~isPartOf:"Marketing-mix strategies - distribution strategy and pricing strategy"
~person:"Gremler, Dwayne D."
~person:"Sheth, Jagdish N."
~subject:"Kundenbindung"
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Kundenbindung
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Handbook of relationship marketing
Marketing-mix strategies - distribution strategy and pricing strategy
European journal of marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
The journal of services marketing
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ECONIS (ZBW)
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Understanding relationship marketing outcomes : an integration of relational benefits and relationship quality
Hennig-Thurau, Thorsten
;
Gwinner, Kevin P.
;
Gremler, …
-
2009
Persistent link: https://www.econbiz.de/10003836510
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Relationship marketing in consumer markets : antecedents and consequences
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Handbook of relationship marketing
,
(pp. 171-207)
.
2000
Persistent link: https://www.econbiz.de/10001559315
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