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subject:"Marketing"
~person:"Adi, Ana"
~subject:"Corporate Social Responsibility"
~type_genre:"Case study"
~type_genre:"Thesis"
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Marketing
Corporate Social Responsibility
Corporate social responsibility
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Pfizer Inc.
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Adi, Ana
Grigore, Georgiana
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Charlesworth, Alan
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Corporate social responsibility in the digital age
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ECONIS (ZBW)
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Communicating CRS on social media : the case of Pfizer's social media communications in Europe
Adi, Ana
;
Grigore, Georgiana
- In:
Corporate social responsibility in the digital age
,
(pp. 143-163)
.
2015
Persistent link: https://www.econbiz.de/10010513430
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2
Digital reflections of pharmaceutical companies and their CSR communication strategies
Grigore, Georgiana
;
Adi, Ana
;
Theofilou, Anastasios
- In:
Corporate social responsibility in the digital age
,
(pp. 221-239)
.
2015
Persistent link: https://www.econbiz.de/10010513424
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