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subject:"Marketing management"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Springer eBook Collection / Business and Economics"
~subject:"Brand management"
~subject:"Supplier relationship management"
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Search: subject_exact:"Marketing management"
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Marketing management
Brand management
Supplier relationship management
Marketingmanagement
284
Business-to-business marketing
85
B-to-B-Marketing
84
Marketing
68
Lieferantenmanagement
67
Beziehungsmarketing
54
Relationship marketing
54
Innovation
45
Firm performance
43
Unternehmenserfolg
42
Strategisches Management
31
Strategic management
28
Theory
26
Theorie
25
Innovationsmanagement
24
Market orientation
23
Resource-based view
23
Ressourcenorientierter Ansatz
23
Innovation management
22
Deutschland
21
Germany
21
Internet marketing
21
Online-Marketing
21
New product development
20
Produktentwicklung
20
Consumer behaviour
19
Konsumentenverhalten
19
Markenführung
19
Dynamic capabilities
18
Dynamische Kompetenzen
18
Selling
17
Verkauf
17
Customer value
14
KMU
14
Kundenwert
14
SME
14
Salespeople
14
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All
Undetermined
176
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Article
240
Book / Working Paper
42
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Article in journal
243
Aufsatz in Zeitschrift
243
Aufsatzsammlung
5
Collection of articles of several authors
4
Sammelwerk
4
Lehrbuch
3
Case study
2
Fallstudie
2
Interview
2
Conference paper
1
Hochschulschrift
1
Konferenzbeitrag
1
Konferenzschrift
1
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English
252
German
30
Author
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Di Benedetto, C. Anthony
9
Lindgreen, Adam
8
Terho, Harri
7
Parvinen, Petri
5
Agnihotri, Raj
4
Eggert, Andreas
4
Kindström, Daniel
4
Morgan, Robert
4
Möller, K. E. Kristian
4
Sarin, Shikhar
4
Ulaga, Wolfgang
4
Yan, Ruiliang
4
Akter, Shahriar
3
Blankson, Charles
3
Cao, Guangming
3
Cartwright, Severina
3
Haas, Alexander
3
Jaakkola, Elina
3
Kreutzer, Ralf T.
3
Lie, Po-Chien
3
Mu, Jifeng
3
O'Cass, Aron
3
Paswan, Audhesh
3
Pei, Zhi
3
Slater, Stanley F.
3
Auh, Seigyoung
2
Beverland, Michael B.
2
Cadogan, John W.
2
Calantone, Roger J.
2
Chen, Annie Huiling
2
Cova, Bernard
2
Davies, Iain A.
2
Dibb, Sally
2
Duan, Yanqing
2
Eng, Teck Yong
2
Friend, Scott B.
2
Geersbro, Jens
2
Ghauri, Pervez N.
2
Gudergan, Siegfried
2
Gölgeci, Ismail
2
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Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
Springer eBook Collection / Business and Economics
Journal of business research : JBR
319
Journal of strategic marketing
183
SpringerLink / Bücher
175
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
114
Journal of the Academy of Marketing Science
109
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
97
Marketing intelligence & planning
82
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
67
Springer eBook Collection
66
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Journal of advertising research
42
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
Harvard-Business-Manager : das Wissen der Besten
38
Marketing letters : a journal of research in marketing
37
Psychology & marketing
37
AMS review : official publication of the Academy of Marketing Science
36
Journal of business ethics : JOBE
35
Cogent business & management
34
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ECONIS (ZBW)
282
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1
Branding and positioning strategies in industrial and B2B markets in the Middle East or Africa (MEA) : editorial
Blankson, Charles
;
Enyinda, Chris I.
;
Fadahunsi, Akinola
- In:
Industrial marketing management : the international …
116
(
2024
),
pp. A4-A7
Persistent link: https://www.econbiz.de/10014456193
Saved in:
2
The influence of marketing exploitation and exploration on business-to-business small and medium-sized enterprises' pioneering orientation
Liu, Gordon
;
Chen, Yantai
;
Ko, Wai Wai
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 131-147
Persistent link: https://www.econbiz.de/10014530207
Saved in:
3
B2B green marketing strategies for European firms : implications for people, planet and profit
Tzanidis, Theofilos
;
Magni, Domitilla
;
Scuotto, Veronika
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 481-492
Persistent link: https://www.econbiz.de/10014531637
Saved in:
4
Unleashing the power of artificial intelligence for climate action in industrial markets
Akter, Shahriar
;
Babu, Mujahid Mohiuddin
;
Hani, Umme
; …
- In:
Industrial marketing management : the international …
117
(
2024
),
pp. 92-113
Persistent link: https://www.econbiz.de/10014531654
Saved in:
5
Marketing capabilities, market ambidexterity and product innovation outcomes : a yin-yang of inside-out and outside-in
Ali, Shabahat
;
Tian, Hongyun
;
Wu, Weiwei
;
Ali, Sadaqat
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 27-43
Persistent link: https://www.econbiz.de/10014531684
Saved in:
6
Strategic asset-seeking acquisitions and marketing capabilities of Chinese multinationals : an ability, motivation, and opportunity perspective
Hu, Xiaoting
;
Lyu, Rebecca Wenjing
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 200-211
Persistent link: https://www.econbiz.de/10014531697
Saved in:
7
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability
Gangwani, Kishore Kumar
;
Bhatia, Manjot Singh
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 231-241
Persistent link: https://www.econbiz.de/10014531702
Saved in:
8
Exploring how to develop data-driven innovation capability of marketing within B2B firms : toward a capability model and process-oriented approach
Ravat, Ludivine
;
Hemonnet-Goujot, Aurélie
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 110-125
Persistent link: https://www.econbiz.de/10014531705
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
Extending the conversation on market driving : an introduction to the special issue
Schweitzer, Fiona Maria
;
Malek, Stacey L.
;
Sarin, Shikhar
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. A1-A4
Persistent link: https://www.econbiz.de/10014454669
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