//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Marketing management"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Marketing intelligence & planning"
~subject:"Market research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Marketing management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Market research
Marketingmanagement
149
Marketing
28
Consumer behaviour
23
Konsumentenverhalten
23
Beziehungsmarketing
16
Firm performance
16
Relationship marketing
16
USA
16
United States
16
Unternehmenserfolg
16
Innovation
15
Internet marketing
14
Marktforschung
14
Online-Marketing
14
Brand management
12
Markenführung
12
Marketing strategy
12
KMU
10
SME
10
New product development
9
Produktentwicklung
9
Strategic management
9
Strategisches Management
9
E-commerce
8
Electronic Commerce
8
International marketing
8
Internationales Marketing
8
Marketing theory
8
Marketingtheorie
8
Bibliometrics
7
Bibliometrie
7
Theorie
7
Theory
7
Advertising
6
Brand image
6
Großbritannien
6
Innovation management
6
Innovationsmanagement
6
more ...
less ...
Online availability
All
Undetermined
51
Type of publication
All
Article
144
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
148
Aufsatz in Zeitschrift
148
Collection of articles of several authors
6
Sammelwerk
6
Case study
5
Fallstudie
5
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
149
Author
All
Dekimpe, Marnik G.
3
Lehmann, Donald R.
3
Simkin, Lyndon
3
Stremersch, Stefan
3
Ardley, Barry
2
Caemmerer, Barbara
2
Droge, Cornelia
2
Fearne, Andrew P.
2
Grace, Debra
2
Harker, Michael
2
Kayande, Ujwal
2
Kumar, Prashant
2
Morgan, Neil A.
2
Pauwels, Koen
2
Roberts, John H.
2
Simmons, Geoffrey
2
Soberman, David A.
2
Verhoef, Peter C.
2
Wei, Yinghong
2
Yildirim, Gokhan
2
Abosag, Ibrahim
1
Adam, Stewart
1
Agarwal, Amit
1
Agbemabiese, George Cudjoe
1
Agnihotri, Raj
1
Ahmadi, Zahra
1
Akdeniz, M. Billur
1
Anning-Dorson, Thomas
1
Armstrong, Gillian
1
Arunachalam S
1
Asaad, Yousra
1
Atuahene-Gima, Kwaku
1
Bal, Anjali
1
Balboni, Bernardo
1
Balmer, John M. T.
1
Banerjee, Sumitro
1
Bang, Nguyen
1
Becker, Jan-Michael
1
Beuningen, Jacqueline van
1
Bharadwaj, Neeraj
1
more ...
less ...
Published in...
All
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Marketing intelligence & planning
Journal of business research : JBR
323
Industrial marketing management : the international journal for industrial and high-tech firms
249
Journal of strategic marketing
193
SpringerLink / Bücher
172
European journal of marketing : EJM
129
Journal of marketing management : MM
122
Europäische Hochschulschriften / 5
116
Journal of the Academy of Marketing Science
114
The journal of business & industrial marketing
107
Journal of marketing communications
104
Journal of marketing
98
Journal of retailing and consumer services
79
Gabler Edition Wissenschaft
75
Springer eBook Collection
65
European Journal of Marketing
63
Marketing Intelligence & Planning
61
Management science : journal of the Institute for Operations Research and the Management Sciences
60
The journal of brand management : an international journal
60
Lehrbuch
58
Business horizons
48
The marketing review
48
Asia Pacific journal of marketing and logistics
46
International marketing review
46
Journal of advertising research
44
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Marketing : ZFP ; journal of research and management
42
Jahrbuch der Absatz- und Verbrauchsforschung
41
Journal of marketing research : JMR
41
The journal of product & brand management
41
International journal of technology marketing : IJTMkt
40
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
40
Journal of business economics : JBE
39
AMS review : official publication of the Academy of Marketing Science
38
Harvard-Business-Manager : das Wissen der Besten
38
Psychology & marketing
38
Springer eBook Collection / Business and Economics
38
Marketing letters : a journal of research in marketing
37
more ...
less ...
Source
All
ECONIS (ZBW)
149
Showing
1
-
10
of
149
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
2
Customer success management, customer health, and retention in B2B industries
Hochstein, Bryan W.
;
Voorhees, Clay M.
;
Pratt, Alexander B.
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
4
,
pp. 912-932
Persistent link: https://www.econbiz.de/10014451313
Saved in:
3
How, why, and when disclosure type matters for influencer marketing
Karagür, Zeynep
;
Becker, Jan-Michael
;
Klein, Kristina
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 313-335
Persistent link: https://www.econbiz.de/10013271749
Saved in:
4
Marketing performance assessment and accountability : process and outcomes
Morgan, Neil A.
;
Jayachandran, Satish
;
Hulland, John
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 462-481
Persistent link: https://www.econbiz.de/10013271766
Saved in:
5
Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions
Varadarajan, Rajan
;
Welden, Roman B.
;
Arunachalam S
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 482-501
Persistent link: https://www.econbiz.de/10013271767
Saved in:
6
A global perspective on the marketing mix across time and space
Wichmann, Julian R. K.
;
Uppal, Abhinav
;
Sharma, Amalesh
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 502-521
Persistent link: https://www.econbiz.de/10013271769
Saved in:
7
Digital marketing communication in global marketplaces : a review of extant research, future directions, and potential approaches
Shankar, Venkatesh
;
Grewal, Dhruv
;
Sunder, Sarang
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 541-565
Persistent link: https://www.econbiz.de/10013271774
Saved in:
8
Introduction: global marketing strategy
Kannan, P. K.
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 443-444
Persistent link: https://www.econbiz.de/10013271777
Saved in:
9
Customer-based execution strategy in a global digital economy
Petersen, J. Andrew
;
Paulich, Brianna JeeWon
; …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
2
,
pp. 566-582
Persistent link: https://www.econbiz.de/10013271780
Saved in:
10
The roles of multiple channels in predicting website visits and purchases : engagers versus closers
Goić, Marcel
;
Jerath, Kinshuk
;
Kalyanam, Kirthi
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
3
,
pp. 656-677
Persistent link: https://www.econbiz.de/10013399585
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->