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subject:"Marketing management"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"Marketing intelligence & planning"
~person:"Day, George S."
~subject:"Market research"
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Marketing management
Market research
Marketingmanagement
3
Adjustment
1
Anpassung
1
Corporate planning
1
Dynamic capabilities
1
Dynamische Kompetenzen
1
Firm performance
1
Learning organization
1
Lernende Organisation
1
Marketing
1
Performance measurement
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Performance-Messung
1
Unternehmenserfolg
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Unternehmensplanung
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capabilities
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culture
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firm performance
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marketing leaders
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marketing metrics
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marketing strategy
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marketing talent
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Day, George S.
Kumar, V.
11
Morgan, Neil A.
9
Homburg, Christian
7
Palmatier, Robert W.
6
Varadarajan, Poondi Rajan
5
Feng, Hui
4
Bharadwaj, Neeraj
3
Calantone, Roger J.
3
Grewal, Rajdeep
3
Houston, Mark B.
3
Hult, G. Tomas M.
3
Luo, Xueming
3
Rego, Lopo L.
3
Rust, Roland T.
3
Sheth, Jagdish N.
3
Simkin, Lyndon
3
Varadarajan, Rajan
3
Verhoef, Peter C.
3
Whitler, Kimberly A.
3
Agnihotri, Raj
2
Ardley, Barry
2
Arunachalam, S.
2
Caemmerer, Barbara
2
Chakravarty, Anindita
2
Chari, Simos
2
Chen, Haipeng
2
Chintagunta, Pradeep K.
2
Dekimpe, Marnik G.
2
Deleersnyder, Barbara
2
Dixit, Ashutosh
2
Fearne, Andrew P.
2
Grace, Debra
2
Grewal, Dhruv
2
Gu, Flora Fang
2
Hagtvedt, Henrik
2
Hanssens, Dominique M.
2
Harker, Michael
2
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2
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Journal of marketing
Journal of the Academy of Marketing Science
Marketing intelligence & planning
Handbook of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Long range planning : LRP ; international journal of strategic management
1
Strategic management policy and planning
1
The profit impact of marketing strategy project : retrospect and prospects
1
Working paper / Marketing Science Institute, Research Program
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ECONIS (ZBW)
3
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1
Organizing for marketin excellence
Moorman, Christine
;
Day, George S.
- In:
Journal of marketing
80
(
2016
)
6
,
pp. 6-35
Persistent link: https://www.econbiz.de/10011621574
Saved in:
2
Closing the marketing capabilities gap
Day, George S.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 183-195
Persistent link: https://www.econbiz.de/10009270885
Saved in:
3
Valuing market strategies
Day, George S.
- In:
Journal of marketing
52
(
1988
)
3
,
pp. 45-57
Persistent link: https://www.econbiz.de/10001054852
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