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subject:"Marketing management"
~isPartOf:"Journal of strategic marketing"
~person:"Lamberti, Lucio"
~person:"Morgan, Robert"
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Marketing management
Marketingmanagement
5
Beziehungsmarketing
1
China
1
Competence
1
Competitive advantage
1
Corporate culture
1
Distribution channel
1
Firm performance
1
Führungskräfte
1
High technology
1
Hochtechnologie
1
International market entry
1
Internationaler Markteintritt
1
Kompetenz
1
Managers
1
Market power
1
Marktmacht
1
New product development
1
Produktentwicklung
1
Relationship marketing
1
Social role
1
Soziale Rolle
1
Unternehmenserfolg
1
Unternehmenskultur
1
Vertriebsweg
1
Wettbewerbsvorteil
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definition
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motivation
1
multichannel marketing
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operational construct
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Lamberti, Lucio
Morgan, Robert
Gilmore, Audrey
7
O'Cass, Aron
6
Sahi, Gurjeet Kaur
4
Gupta, Mahesh Chander
3
Lane, Nikala
3
Mattsson, Jan
3
Modi, Pratik
3
Ngo, Liem Viet
3
O'Dwyer, Michele
3
Simmons, Geoff
3
Weinstein, Art
3
Wright, Sheila
3
Areni, Charles Scott
2
Baron, Steve
2
Carson, David
2
Coffie, Stanley
2
Crick, James M.
2
Dibb, Sally
2
Gao, Yuhui
2
Hawkins, Matthew A.
2
Joshi, Sharad L.
2
Leenders, Mark A. A. M.
2
Mavondo, Felix T.
2
Merrilees, Bill
2
Ozuem, Wilson
2
Piercy, Niall
2
Rahman, Kaleel
2
Reid, Mike
2
Siahtiri, Vida
2
Simkin, Lyndon
2
Smith, Brian D.
2
Smith, Brian David
2
Sok, Phyra
2
Tollin, Karin
2
Truong, Yann
2
Varadarajan, Rajan
2
Yao, Alex
2
Abid, Aman
1
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Journal of strategic marketing
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of business research : JBR
2
European management journal
1
Group & organization management : an international journal
1
Journal of innovation & knowledge : JIK
1
Journal of management studies : JMS
1
Journal of the Academy of Marketing Science
1
Marketing strategy organization and implementation
1
Strategic management journal
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The international journal of business science & applied management : IJBSAM
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ECONIS (ZBW)
5
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1
Multichannel marketing : the operational construct and firms' motivation to adopt
Chen, Shan
;
Lamberti, Lucio
- In:
Journal of strategic marketing
24
(
2016
)
7
,
pp. 594-616
Persistent link: https://www.econbiz.de/10011587803
Saved in:
2
Clan culture, strategic orientation and new product performance in Chinese marketing ventures : an exploration of main and moderating effects
Chuang, Fu-mei
;
Morgan, Robert
;
Robson, Matthew J.
- In:
Journal of strategic marketing
20
(
2012
)
3
,
pp. 267-286
Persistent link: https://www.econbiz.de/10009575417
Saved in:
3
Special issue: Marketing strategy in a turbulent environment
Morgan, Robert
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009314493
Saved in:
4
Marketing power and CMO power : could market orientation break the link? : an exploratory case study
Lamberti, Lucio
;
Noci, Giuliano
- In:
Journal of strategic marketing
17
(
2009
)
5
,
pp. 327-343
Persistent link: https://www.econbiz.de/10003916807
Saved in:
5
A role theoretic view of product-market strategy execution: an investigation of mid-level marketing managers
Thorpe, Eleri R.
;
Morgan, Robert
- In:
Journal of strategic marketing
15
(
2007
)
2/3
,
pp. 223-236
Persistent link: https://www.econbiz.de/10003494025
Saved in:
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