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subject:"Marketing management"
~language:"deu"
~source:"econis"
~type_genre:"Collection of articles of several authors"
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Marketing management
Consumer goods marketing
17
Konsumgütermarketing
17
Deutschland
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Germany
12
Marketing
8
Theorie
6
Theory
6
Handelsmarketing
5
Retail marketing
5
B-to-B-Marketing
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Business-to-business marketing
4
Beziehungsmarketing
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Dienstleistungsmarketing
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Lieferantenmanagement
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Relationship marketing
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Services marketing
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Supplier relationship management
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Category Management
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Category management
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Computer-aided logistics
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Consumer behaviour
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Efficient Consumer Response
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Efficient consumer response
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Food retailing
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IT-gestützte Logistik
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International marketing
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Internationales Marketing
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Konsumgüterwirtschaft
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Kundenmanagement
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Lebensmitteleinzelhandel
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Markenpolitik
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Market research
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Marketingmanagement
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Marktforschung
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Quality management
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Qualitätsmanagement
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00.09.1996
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Bruhn, Manfred
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Meffert, Heribert
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Wehrle, Friedrich
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ECONIS (ZBW)
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Marktorientierte Unternehmensführung im Umbruch : Effizienz und Flexibilität als Herausforderungen des Marketing
Bruhn, Manfred
(
ed.
);
Meffert, Heribert
(
contributor
); …
-
1994
Persistent link: https://www.econbiz.de/10000423352
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