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subject:"Marketing management"
~person:"Bertini, Marco"
~person:"Brennan, Ross"
~subject:"Social web"
~type_genre:"Case study"
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Bertini, Marco
Brennan, Ross
Bruhn, Manfred
6
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6
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5
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5
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5
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Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
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ECONIS (ZBW)
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Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
2
Ist es Zeit für eine Markenstrategie?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard-Business-Manager : das Wissen der Besten
33
(
2011
)
8
,
pp. 86-90
Persistent link: https://www.econbiz.de/10009234050
Saved in:
3
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
;
Vos, Lynn
-
2007
-
2nd ed.
Persistent link: https://www.econbiz.de/10003522586
Saved in:
4
Contemporary strategic marketing
Brennan, Ross
;
Baines, Paul
;
Garneau, Paul
-
2002
Persistent link: https://www.econbiz.de/10001679760
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